Conference “Television as Business-2011” is successfully finished
Conference “Television as Business-2011” was took place in Kyiv on Thursday, September 15, 2011. It was held during a unique range of events in TV, film and other media KIEV MEDIA WEEK. The conference organizer is Television Industry Committee (TIC)
Conference “Television as Business” is an annual meeting of TV industry about money, people, technologies and content. It’s a unique opportunity to look at the future of Ukrainian television.
Participants of the conference are top-managers, media experts, researches, TV and internet communication specialists, representing TV-channels, advertising agencies, advertisers.
The total amount of participants in 2011 was more than 200 people. There were representatives from more than 100 companies in 15 countries: Ukraine, Russia, Poland, Kazakhstan, Latvia, Lithuania, Moldova, United Kingdom, France, Germany, Italy, Belgium, the Netherlands, the United States and Canada.
37 Ukrainian and foreign media experts spoke and took part in panel discussions.
Krzysztof Zanussi, famous Polish filmmaker, was a keynote speaker at the conference. He made a highly motivational speech for representatives of Ukrainian television industry
After Mr Zanussi speech the heads of the largest media companies and TV productions, Olexandr Bohutskyy and Vlad Riashyn were discussing the topic “Television as business from the points of view of Top-managers».
HR-directors of Ukrainian TV-channels were discussing human resources problems.
The topic “TV vs Internet. Cooperation or rivalry?” was of high interest during the conference. It was discussed by representatives of Association of Commercial Television in Europe (Belgium), Microsoft (France), and GfK. Professional edition MediaBusiness was a partner of panel discussion “TV vs Internet.” Moderator of the discussion, Tetyana Kharchenko, was trying to resolve what’s happening now between television and Internet.
Maxym Lazebnik, Executive director of All-Ukrainian advertising coalition, a partner of another panel discussion, was presenting the results of research made altogether with Television Industry Committee.
During the conference there were made podcasts with speakers. You can find them at the conference website at the nearest future.
As usual, conference “Television as Business” will gather television industry in autumn 2012.