Speakers 2019 
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Igor Koval Company: Television Industry Committee (TIC) Position: Director (until September 2020) In 2018 graduated from Kyiv National Economic University named after V. Hetman and offered Master Degree with “International economic law” specialisation. Professional lawyer, works in Television Industry Committee since 2009. For a long time engaged in review and development of legislative initiatives for the proper functioning of the media market and the whole media area. In 2012 leaded GR department of Television Industry Committee. Also in his area of responsibility included questions on cooperation with international and partner organizations. From 2015 until 2020 held a position of Director of Television Industry Committee. Igor Koval is a member of the working and expert groups created for the development of the television and media area. Besides that, Igor is member of public councils key media authorities, jury member of international competitions:
Systematically participate in the development of a significant number of draft laws and legislation in the media area, in particular, on television and advertising. Also Igor Koval one of the reformer of the National Television Award “Teletriumf“, supported by Ukrainian Television Academy. Television Industry Committee – is a professional association of leading TV-channels and media agencies. It represents interests of television industry of Ukraine. The main goal of TIC is to promote the development of TV industry in Ukraine.
Olexandr Bohutskii Company: StarLightMedia Position: President of StarLightMedia, Director of News Division, a board member of EastOne investment and consulting company
He was graduated from the Faculty of International Relations of the Lviv University with the PhD degree. In 1991, he started his career in journalism as the editor of the first independent Ukrainian radio station “Radio Nezalezhnist” (Independence Radio). He worked in the press and on television. In 1994, he headed the press center of “Tavriiski Ihry” (Tavria Games) JSC. Since 2000, he has been a Director-President of ICTV channel. From November 2009 till March 2012, Olexandr Bohutskii worked as a Head of StarLightMedia Group. In March 2012, he took the position of EastOne board member, where he implements management strategies of business assets in the business portfolio. In 2018 he became President of StarLightMedia and director of News Division. Member of the Ukrainian Television Academy
Evgeniy Bondarenko Company: Media Group Ukraine Position: Director
Evgeniy Bondarenko has been the head of media holding Media Group Ukraine since June 2019. Previously he repeatedly held senior management positions in finance, accounting and auditing areas in various companies. Since 2012, Evgeniy held the post of Chief Operating Officer in the StarLightMedia group. Since 2006, he worked as a Management Effectiveness Director in the EastOne Group, where he was responsible for strategic development and increase of operational efficiency of assets, including media. Before, Evgeniy was deputy director of planning and operational effectiveness in the group of the TNK-BP Ukraine companies. Eugeniy has a higher education in economics and two MBA degrees: WU Executive Academy, Vienna University of Economics and Business (Austria) and Carlson School of Management, University of Minnesota (USA).
Maksym Kryvytskyi Company: 1+1 media Position: Head of Television Business, General Producer of 1+1 channel, Board member of 1+1 media
Maksym Kryvytskyi held the post of General Producer of 2 + 2 TV channel since January 2017. On the 20th of August 2019 he became the head of the business unit “TV Business” amid the 1+1 media group. Since the 19th of August she has been a member of the 1+1 Media Board. Maksym has two higher education degrees. In 2006, he graduated from the Electronics Department of The National Technical University of Ukraine “Kyiv Polytechnic Institute” with a Specialist’s degree in Audio, Video and Film Technology. In 2008, he obtained his Master’s in Finance at the Kyiv National Economics University named after Vadym Hetman.
He started his career on television in 2000 as an assistant director. Then, he trained at AGB Company, the first company in Ukraine to deal with television measurements, and became an analyst.
From 2001 till 2012, he was employed at K1 TV channel where he grew to become first a head of marketing research department, then a programming director, and finally a deputy CEO of K1 TV channel.
In 2012, he was invited to join MTV Russia TV channel as its Programming Director. In 2013, he took a direct participation in launching Friday TV channel. He proposed programming and content policy that has become quite successful there. Over three years, the channel has gained its popularity, won a number of awards, and significantly increased its share. In 2015, the channel was recognized as the year’s brand according to Forbes magazine. The channel’s successful projects Oryol I Reshka and Revizorro were bestowed with the highest awards at TEFI Awards presented by the Russian Academy of Television.
Сергей Созановский Company: FILM.UA Group Position: Co-founder Work experience in media: over 20 years Selected employers: 2002 – and still FILM.UA Group, Ukraine, Co-founder 1992 – to this day Konnov & Sozanovsky Law Firm, Ukraine, Co-founder 2007 – 2010 Media Group “Inter”, Chairman of the Management Board 2001 – 2005 Media Group Inter, Member of the Board of Directors Major professional achievements: Establishment of the first in Ukraine vertically integrated Media Group “Inter”, which today is one of the leaders in television in Ukraine. The Media Group, in addition to the flagship of Ukrainian television, the Inter TV channel, today includes NTN, Zoom, Mega, K1, K2, Pixel and Enter-film TV channels, a number of production companies, distribution divisions, new media, etc. As part of the creation and development of the Inter Media Group, Sergei Sozanovsky implemented a number of new and innovative projects: – developed and launched successful multi-channel media strategies and new media – launched one of the largest multichannel distributors in Ukraine Thorsat – the first in Ukraine international version of the TV channel “Inter”, the channel “Inter +” – built and launched the own production system of the Media Group, which today is one of the most powerful among Ukrainian media holdings. Also within the Group, the 07 Production studio has been launched, which is engaged in the production of documentary films and television programs, films that have repeatedly won prizes at prestigious festivals both in Ukraine and abroad. – a separate production studio “National Information Systems” (NIS) was formed to produce news, which today produces 8 news blocks daily. Thanks to the work of this innovative structure, created by Sergei Sozanovsky, more than a third of Ukrainian TV viewers have preferred news programs on the Inter channel for many years now. – for the first time a stand of the Inter TV channel was opened at the large TV market and at the MIPCOM and MIPTV exhibition (Cannes, France). – the media educational program “Interskola” was opened, which trains specialists in the field of television Creation of FILM.UA Group, a large vertically integrated group of companies in the post-Soviet space and Eastern Europe, provides a full range of services for the production, adaptation and distribution of cinema and television products. Thanks to a well-developed strategy, effective management, an industrial approach to building a business and a synergistic effect, Sergey Sozanovsky managed to build a leader in his field. In the structure of FILM.UA Group there are 20 painful companies that allow to implement the most daring and ambitious projects. Sergey Sozanovsky is a member of the Ukrainian Television Academy.
Emil Pawlowski Company: Gemius Position: Chief Scientist
Gemius Research & Development expert with over 20 years of experience in the field of media and advertising research. As a Chief Scientist, he is responsible for products development in the company’s offer. His involvement helped Gemius win four IAB Research Awards in 2015-2019 for best Audience Research product. He gained previous professional experience at Redefine (Cyfrowy Polsat Group), Nielsen and AGB. Multiple speaker at conferences and industry events, including IAB Interact, IAA, Login, IAB Forum. He graduated from the Faculty of Mathematics, Computer Science and Mechanics of the Warsaw University.
Andrey Andruschenko Company: IPG Mediabrands Ukraine, razom communications Position: CEO IPG Mediabrands Ukraine
Experienced CEO with a demonstrated history of working in the marketing and advertising industry. Skilled in Marketing Management, Digital Strategy, Integrated Marketing, Advertising, and E-commerce. Strong business development professional graduated from British Council / Nesta / PwC . From 2003 to 2018 has been a Managing Director of media, marketing and digital Agency Initiative. Andrey has worked with such clients: Audi, Austrian Airlines, Coca-Cola, Colgate, DANONE, Dirol-Cadbury, Fujitsu, Indesit Co, Kyivstar, L’Oreal, Mercedes, OTP Bank, Peugeot, Quick Step, Red Bull, Samsung, SUN InBev, Tchibo, Unilever, Varta and others.
Andrey Rybkin Company: Publicis Groupe Ukraine Position: Media Shared Practices Director
Andrey Rybkin began his career in advertising 16 years ago. During this period, he grew up at Starcom and in senior positions at the communication group Publicis Groupe. At the intermediate stages of his career, he tested himself as a TV buyer and a TV planner, and expanded his competencies from television to all traditional media and research. During this time, he developed unique approaches to planning and procurement in various media at the Starcom level, and later implemented them in Publicis Groupe to work with all clients in the the group. Also launched econometric research. Clients: B&H, Samsung, TSSS (Coca-Cola, Fanta, Sprite, Schweppes, Rich), GSK, Sandoz, Kyivstar, McDonalds, Danone, Obolon, Comfy and others. Festival awards: Effie, Golden Hammer, White Square, KIAF.
Yaroslav Pakholchuk
Andriy Partyka Company: Ocean Media Position: Director General Andriy Partyka heads Ocean Media company, which is a key player in the TV advertising market and sells the resources of the most liquid TV channels – ICTV, New Channel, STB, M1, M2, OZE TV and others. Prior to joining Ocean Media, Andriy Partyka worked for 18 years at the StarLightMedia media holding, where he became marketing director at ICTV in 2000. Later, he created StarLight Sales (which sold direct TV advertising) and StarLight Brand Content (which immediately became the market leader in content advertising). Prior to joining television industry Andriy worked as the commercial director of the most replicated newspaper in Ukraine «Express» in 1997–2005 (Lviv). He also has experience in implementing projects as a film and music producer. Over the years of work in the advertising business, Andriy Partyka gained a unique experience in introducing thousands of brands to the market, as well as successfully implementing anti-crisis projects.
Valeriy Varenytsia Company: 1+1 media Valeriy Varenytsia has been working on the position of the Commercial Director at Sales House “Pluses” since October 2012. In 1992, he graduated from the Journalism Faculty at the National University of Kyiv. He started his career as the correspondent at “Delo” newspaper. Valeriy is rightfully considered one of the pioneers of Ukrainian advertising market. In 1993, he opened one of the first advertising agencies in Kiyv, “Renome-Kompleks”. Then, he worked for three years for American educational program dealt with the introduction of the privatization concept to the public; there he launched the “Hope Born by the Property” campaign. In 1995, on the basis of the educational program, the office of the Burson-Marstelle agency was opened in Ukraine, where Valeriy headed the Media Department. In 1996, he returned to his own business, and in 2001 opened the agency Maximiz under the license from the holding WPP. In 2007, the agency became part of the Mindshare network headed by Valeriy till his departure for 1+1 Media. In 2016, he received the “Trace in Advertising” Distinction from the Effie Awards Ukraine. In 2017, he founded the Pluses Partners Awards, the purpose of which is to distinguish advertising companies which together with 1 + 1 media, promote the advertising market and determine its future. Member of the Supervisory Board of the All-Ukrainian Advertising Coalition (VRK), is responsible for the direction of “Advertising on Television”.
Anton Zinchenko Company: Evident Media Position: CEO
Graduate of National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute». Experienced specialist in the field of marketing communications, media planning and advertising campaigns optimization. 2012 — Head of Marketing Communications and Media planning Department at JSC «Ukrtelecom». 2014 — Implementation Director at network advertising agency MediaCom (Ukraine), that was a part of the GroupM holding company. 2015 — Commercial Director at sales house «Mediapartnerstvo». Anton Zinchenko successfully collaborated with major international and local brands such as P&G, Carlsberg, GlaxoSmithKline, Bayer, Bayadera group, GAP, Darnitsa, Novi produkty. Due to his diverse work experience with advertising agencies and different businesses, he has been effectively managing sales house «Evident Media» since 2018.
Yuliya Buchak Company: OMD Media Direction Ukraine Position: Managing Director
Yuliya Buchak wad graduated from the Kyiv International University, but the started working in advertising industry. Over the last 15 years Yulai have developed as a professional in media planning, strategic planning, and business development, combined with management and administration. Before obtaining the leadership position at OMD Media Direction Yuliya Buchak worked in the largest media holding (ADV, GroupM, Publicis), with both international and local clients from numerous categories (Telecom, FMCG, Finance, Luxury, Pharmaceuticals, Electronics, Retail, etc.). Major achievements – in excess of 50 successful clients, as well as responsibility for the professional development of individuals in the art of media planning.
Alexander Gorokhovsky Company: Dentsu Aegis Network Ukraine Position: CEO Alexander Gorokhovsky has 26 years’ experience of work in media industry. In 1992 started his career at media business in the advertisement agency AITI. During 1998-2010 leaded the agency AITI and later – AITI/Carat and Carat Ukraine. Since 2010 served as the CEO position of communication group at Aegis Media Ukraine, and then became the CEO of Dentsu Aegis Network Ukraine, until now.
Dmytro Dutchyn Company: Space Media Position: Commercial Director In 1993,Dmytro Dutchyn graduated from Ukrainian physical-mathematical lyceum attached KNU of Taras Shevchenko. High education was received on faculty of cybernetic in Taras Shevchenko National University of Kyiv. From 1998 to 2003 he was managing director of AGB Ukraine, company engaged in television audience measurement in Ukraine (headquarter AGB Group was purchased by Nielsen, which has contract for TV measurement in Ukraine this days) From 2013 till now employed by Inter-reklama, which is the oldest sales house on the market, and which since 1993 is selling advertising on Inter Media Group channels. Since 2005 till 2009 Inter-reklama was exclusive advertising seller for StarLightMedia channels.
Fedor Grechaninov Company: Media Group Ukraine Position: Strategy and Business Development Director
Fedor joined the media holding Media Group Ukraine team on July, 2019. For the last seven years he has been with the StarLightMedia: since 2012 – as its Strategic Development Director, and since 2013 – in charge of its digital business development and revenue from the pay TV market. Fedor used to hold key positions at companies, such as «Sokrat», Mosaic Investments, Griffon Capital, «Alfa Capital», «Alfa Bank».
Yuliia Trybushna Company: StarLightMedia Position: CEO StarLight Digital and PayTV
More than 15 years in the media business. Worked as Commercial Director in Telegraaf Media Group Ukraine, KP Media, UMH Digital. Since 2014, Yuliia has been working in StarLightMedia Group, as a Business Development Director, and from 2016 as a General Manager at StarLight Digital Sales. Since 2019 Yuliia Trybushna is a head of the StarLight Digital and PayTV.
Anton Dziubenko Company: Volia Position: CEO
20 years of Senior Management, Customer & Commercial Operations experience in Telecom, FMCG & Banking. Prior to Volia CEO position, has taken international role as CEO of TV Play Baltics, PAY TV Education London Business School
Aleksandr Rezunov Company: Sweet.tv Position: CEO
Alexander Rezunov has been working in the company Sweet.tv since 2015. Since the creation of Sweet.tv, he served as director of the company. |
