Щорічна конференція «Телебачення як Бізнес» – це одноденна концентрація медіабізнесу в одному місці. Провідні телевізійні бренди та найкращі медіаспеціалісти в модерованому потоці дискусій говорять про актуальний контент, фінанси, менеджмент та новітні медіатехнології.

Agenda 2011 Роздрукувати Роздрукувати

9:00-9:30 Conference Registration

Conference moderator Katerina Kotenko, Television Industry Committee, Executive director

 

9:00-17:00 Food and drinks non-stop

Keynote

  • Krzysztof Zanussi, Film director, Producer (Poland)

“Television as business” from points of view of TOP-directors

  • Olexandr Bohutskyy, ICTV TV-channel, Director-President, Head of StarLightMedia Group
  • Vlad Riashyn, Star Media Group , President

Legislative priorities for television

  • Katerina Kotenko, Television Industry Committee, Executive director

Panel discussion: Human resources of the industry: the growing point

  • Moderator: Sophia Opatska, Lviv Business School of UCU (LvBS), Director
  • Maria Gudkova, STB TV-channel, HR Director
  • Anna Barannik, TV Broadcasting Company “1+1″, HR Director
  • Olena Odnoralova, Inter Media Group, Head of HR department
  • Vlad Kryvenko, Television and Radio Broadcasting Company “Ukraine”, HR Director

Where is television moving on? Italian experience

  • Angelo Pettazzi, Mediaset S.p.A., DGTVi (Italy), Head of DTT Content Factory

Online and on-demand services as means of generating revenue growth as a complementary service

  • Ross Biggam, Association of Commercial Television in Europe (Belgium), Director General

Platform Microsoft Mediaroom for IPTV. Solutions for Media streaming.

  • Viet Nguyen Cao, Microsoft (France), Senior Business Development manager, TV, Microsoft EMEA

Convergence – the impact of the internet on television

  • Nick North, GfK Media Sector (UK), Chief Marketing Officer

The internet impact on future TV exploitation

  • Paul van Niekerk, Intomart GfK (Netherlands), Director of Media Research

Take them for the remote! TV-branding 2011

  • Andrey Taranov, Kwendi, Partner

“TV-channels as Brands”. Methods of evalution and measurement

  • Orest Biloskurskiy, StarlightMedia, Marketing Director

Panel discussion (Partner: All-Ukrainian advertising coalition): Top TV advertisers and their media agencies. Special report from All-Ukrainian Advertising Coalition and Television Industry Committee

  • Moderator: Maxim Lazebnik, All-Ukrainian advertising coalition, Executive director
  • Alexander Gorokhovsky, AEGIS Media/GMG, CEO
  • Victoria Semenenko, Maxximum Media Communications Group, Managing Partner
  • Alexander Baranovsky, ADV Group Ukraine, Executive Vice President for Media Services
  • Taras Lutskiv, Media Systems, Director
  • Alexander Komarov, GroupM, CEO
  • Konstantin Nikov, Media Direction Ukraine, Managing Director
  • Vitaly Matveyev, Optimum Media Ukraine, CEO
  • Oleg Popenko, Publicis Groupe Ukraine, Director General

Review of European TV advertising market: Ukrainian approches, tendencies and perspectives

  • Victoria Yarmoshchuk, Media Resources Management, Director

How Smart TV/OTT changes the scape of VOD market

  • Andrey Kolodyuk, Divan.TV, Co-Founder

Panel discussion (Partner: professional edition MediaBusiness): Television versus Internet. Cooperation or rivalry?

  • Moderator: Tatyana Kharchenko, MediaBusiness, Editor-in-Chief
  • Pavlo Tayanovskyy, AITI/Carat, Strategic Planning & Innovations Director
  • Dmitry Sholomko, Google Ukraine, Director
  • Andrey Gaidut, OK Internet , Marketing Director
  • Valeriy Varenitsa , Mindshare, Country Manager
  • Alexander Olshansky, Imena.UA, President
  • Anton Zadorozhny, Star Media Group (Russia-Ukraine), Deputy Head of the Board of Directors for strategic development

Internet television: new possibilities for business activities of TV-channels

  • Yaroslav Gorodetsky, CDNvideo (Russia), Director General

How TV channels can earn on Internet?

  • Eduard Akhramovych, Agency of Internet Rights Ltd, Managing Partner

Mobile internet: companion or rival of television?

  • Igor Faletski, Mobify (Canada), CEO

Present and future of legal market of video in the internet

  • Vladimir Nabatov, X-Media (Russia), Projects executive

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