Щорічна конференція «Телебачення як Бізнес» – це одноденна концентрація медіабізнесу в одному місці. Провідні телевізійні бренди та найкращі медіаспеціалісти в модерованому потоці дискусій говорять про актуальний контент, фінанси, менеджмент та новітні медіатехнології.

Agenda 2012 Роздрукувати Роздрукувати

9:30-10:00 Welcome coffee, registration

 

10:00-12:00 Session 1

Welcome word from the organizers

Regulation of broadcasting

  • Volodymyr Manzhosov, National Television and Radio Broadcasting Council of Ukraine, Chairman of the Council

A competitive model for digital TV: Lessons from the EU

  • Christian Hocepied, European Commission (Belgium), Principal Expert

Panel discussion: MEDIA LEADER’S SUMMIT

  • Yaroslav Porokhnyak, Inter TV-channel, Chairman of the Management Board
  • Oleksandr Bohutskyi, ICTV TV-channel, Director
  • Yekaterina Lapshina, media-holding “Media Group Ukraine”, Director of Media Business Development

EURO-2010: experience of the assets’ synergy

  • Fedor Ogarkov, media-holding “Media Group Ukraine”, Director General

 

12:00-12:30 Coffee break

 

12:30-14:00 Session 2

Development of niche TV-channels in Russia and Ukraine: strategy of positioning, branding 

  • Olga Zakharova, media-holding “Media Group Ukraine”, Strategic Marketing Director
  • Andrey Taranov, Kwendi, Partner

Panel discussion: New marketing strategies 2011-2012

  • moderator: Valentyn Koval, TV-channels M1 and M2, General Director
  • Anna Eliseeva, TET TV-channel, Creative producer
  • Natalia Komolova-Menshykova, “Football” and “Football+” TV-channels, Head of Marketing Department
  • Sports branding: make it count
  • Nikki Bentley, BDA Creative (UK), Business Director

Panel discussion: Business development of sport TV-channels

  • Aleksandr Denisov, “Football” and “Football+” TV-channels, Director
  • Aleksandr Borysenko, “Hockey” TV-channel, Executive director

 

14:00-14:30 Coffee break

 

14:30-16:30 Session 3

Panel discussion: How to improve advertising unit on the air

  • moderator: Maxim Lazebnik, All-Ukrainian Advertising Coalition, Executive director
  • Andrey Andruschenko, Media agency Initiative, ‘ADV Group Ukraine’, Director
  • Anze Jereb, Kaffeine Communications, Creative Director and CEO
  • Orest Biloskurskiy, ICTV, Director of Communications and Audience Analysis
  • Olga Tarasova, StarlightMedia Marketing, Leading Specialist of Analytic and Audience Research

Panel discussion: Sponsorship 360° – new era of cross-platform media sponsorship project

  • moderator: Kateryna Kotenko, Television Industry Committee, Executive director
  • Irina Andrushchenko, Starlight Media Group, Development Director
  • Anatolii Kasyanenko, HighLine Media, Sales Director
  • Nadya Khotenyuk, International media agency MediaCom Ukraine, Strategic Planning Director
  • Rostyslav Kostenko, International media agency MediaCom Ukraine, Media Director
  • Tim Crescenti, Small World IFT (United States), President
  • Anne Kirsipuu, Fremantle Media (Great Briatain), CIS & Baltics Sales Director
  • Ekaterina Kudritskaya, 1+1 media, Head of Department of Sponsorship Sales

 

16:30-17:00 Coffee break

 

17:00-18:30 Session 4

Opportunities and perspectives of new media development in Ukraine

  • Olga Gavrilova, media-holding “Media Group Ukraine”, Director of Business Development

The Long Tail of Niche Broadcasting: How Emerging TV Channels Measure Up

  • Paul Syrysko, Media Audit Institute, Partner

When Internet wins TV

  • Dmitri Lisitski, UMH group, Vice-president of internet business and new media

How broadcasters can win on Internet: YouTube cases

  • Youri Hazanov, Google/YouTube (France), Manager YouTube Russia & CIS

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