Agenda 2012 
Роздрукувати
9:30-10:00 Welcome coffee, registration
10:00-12:00 Session 1
Welcome word from the organizers
Regulation of broadcasting
- Volodymyr Manzhosov, National Television and Radio Broadcasting Council of Ukraine, Chairman of the Council
A competitive model for digital TV: Lessons from the EU
- Christian Hocepied, European Commission (Belgium), Principal Expert
Panel discussion: MEDIA LEADER’S SUMMIT
- Yaroslav Porokhnyak, Inter TV-channel, Chairman of the Management Board
- Oleksandr Bohutskyi, ICTV TV-channel, Director
- Yekaterina Lapshina, media-holding “Media Group Ukraine”, Director of Media Business Development
EURO-2010: experience of the assets’ synergy
- Fedor Ogarkov, media-holding “Media Group Ukraine”, Director General
12:00-12:30 Coffee break
12:30-14:00 Session 2
Development of niche TV-channels in Russia and Ukraine: strategy of positioning, branding
- Olga Zakharova, media-holding “Media Group Ukraine”, Strategic Marketing Director
- Andrey Taranov, Kwendi, Partner
Panel discussion: New marketing strategies 2011-2012
- moderator: Valentyn Koval, TV-channels M1 and M2, General Director
- Anna Eliseeva, TET TV-channel, Creative producer
- Natalia Komolova-Menshykova, “Football” and “Football+” TV-channels, Head of Marketing Department
- Sports branding: make it count
- Nikki Bentley, BDA Creative (UK), Business Director
Panel discussion: Business development of sport TV-channels
- Aleksandr Denisov, “Football” and “Football+” TV-channels, Director
- Aleksandr Borysenko, “Hockey” TV-channel, Executive director
14:00-14:30 Coffee break
14:30-16:30 Session 3
Panel discussion: How to improve advertising unit on the air
- moderator: Maxim Lazebnik, All-Ukrainian Advertising Coalition, Executive director
- Andrey Andruschenko, Media agency Initiative, ‘ADV Group Ukraine’, Director
- Anze Jereb, Kaffeine Communications, Creative Director and CEO
- Orest Biloskurskiy, ICTV, Director of Communications and Audience Analysis
- Olga Tarasova, StarlightMedia Marketing, Leading Specialist of Analytic and Audience Research
Panel discussion: Sponsorship 360° – new era of cross-platform media sponsorship project
- moderator: Kateryna Kotenko, Television Industry Committee, Executive director
- Irina Andrushchenko, Starlight Media Group, Development Director
- Anatolii Kasyanenko, HighLine Media, Sales Director
- Nadya Khotenyuk, International media agency MediaCom Ukraine, Strategic Planning Director
- Rostyslav Kostenko, International media agency MediaCom Ukraine, Media Director
- Tim Crescenti, Small World IFT (United States), President
- Anne Kirsipuu, Fremantle Media (Great Briatain), CIS & Baltics Sales Director
- Ekaterina Kudritskaya, 1+1 media, Head of Department of Sponsorship Sales
16:30-17:00 Coffee break
17:00-18:30 Session 4
Opportunities and perspectives of new media development in Ukraine
- Olga Gavrilova, media-holding “Media Group Ukraine”, Director of Business Development
The Long Tail of Niche Broadcasting: How Emerging TV Channels Measure Up
- Paul Syrysko, Media Audit Institute, Partner
When Internet wins TV
- Dmitri Lisitski, UMH group, Vice-president of internet business and new media
How broadcasters can win on Internet: YouTube cases
- Youri Hazanov, Google/YouTube (France), Manager YouTube Russia & CIS
