21 вересня 2017 року

is a meeting place for legends of Ukrainian television industry. Leading TV-brands, media experts and investors are talking about current content, finances, management and new media technologies. It’s a one-day concentration of media business in one place.

Presentations 2012 Роздрукувати Роздрукувати

Christian Hocepied, European Commission (Belgium), Principal Expert

A competitive model for digital TV: Lessons from the EU

 

Ross Biggam, Association of Commercial Television in Europe (Belgium), Director General

Changes needed in advertising regulation (AVMS directive etc) as markets evolve


Olga Zakharova, media-holding “Media Group Ukraine”, Strategic Marketing Director
Andrey Taranov, Kwendi, Partner

Development of niche TV-channels in Russia and Ukraine: strategy of positioning, branding 


Nikki Bentley, BDA Creative (UK), Business Director

Sports branding: make it count

 

Aleksandr Borysenko, “Hockey” TV-channel, Executive director 

Business development of sport TV-channels


Olga Tarasova, StarlightMedia Marketing, Leading Specialist of Analytic and Audience Research
How to improve advertising unit on the air 


Panel discussion: Sponsorship 360° – new era of cross-platform media sponsorship project
Anne Kirsipuu, Fremantle Media (Great Briatain), CIS & Baltics Sales Director

 

Tim Crescenti, Small World IFT (United States), President


Irina Andrushchenko, Starlight Media Group, Development Director

 

Anatolii Kasyanenko, HighLine Media, Sales Director

 

Ekaterina Kudritskaya, 1+1 media, Head of Department of Sponsorship Sales

 

Nadya Khotenyuk, International media agency MediaCom Ukraine, Strategic Planning Director
Rostyslav Kostenko, International media agency MediaCom Ukraine, Media Director

 

Olga Gavrilova, media-holding “Media Group Ukraine”, Director of Business Development

Opportunities and perspectives of new media development in Ukraine

 

Paul Syrysko, Media Audit Institute, Partner

The Long Tail of Niche Broadcasting: How Emerging TV Channels Measure Up

 

Dmitri Lisitski, UMH group, Vice-president of internet business and new media

When Internet wins TV

 

Youri Hazanov, Google/YouTube (France), Manager YouTube Russia & CIS

How broadcasters can win on Internet: YouTube cases

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