Presentations 2012 |

Presentations 2012 Роздрукувати

Christian Hocepied, European Commission (Belgium), Principal Expert

A competitive model for digital TV: Lessons from the EU

Ross Biggam, Association of Commercial Television in Europe (Belgium), Director General

Changes needed in advertising regulation (AVMS directive etc) as markets evolve

Olga Zakharova, media-holding “Media Group Ukraine”, Strategic Marketing Director
Andrey Taranov, Kwendi, Partner

Development of niche TV-channels in Russia and Ukraine: strategy of positioning, branding

Nikki Bentley, BDA Creative (UK), Business Director

Sports branding: make it count

Aleksandr Borysenko, “Hockey” TV-channel, Executive director

Business development of sport TV-channels

Olga Tarasova, StarlightMedia Marketing, Leading Specialist of Analytic and Audience Research

How to improve advertising unit on the air

Panel discussion: Sponsorship 360° – new era of cross-platform media sponsorship project

Anne Kirsipuu, Fremantle Media (Great Briatain), CIS & Baltics Sales Director

Tim Crescenti, Small World IFT (United States), President

Irina Andrushchenko, Starlight Media Group, Development Director

Anatolii Kasyanenko, HighLine Media, Sales Director

Ekaterina Kudritskaya, 1+1 media, Head of Department of Sponsorship Sales

Nadya Khotenyuk, International media agency MediaCom Ukraine, Strategic Planning Director
Rostyslav Kostenko, International media agency MediaCom Ukraine, Media Director

Olga Gavrilova, media-holding “Media Group Ukraine”, Director of Business Development

Opportunities and perspectives of new media development in Ukraine

Paul Syrysko, Media Audit Institute, Partner

The Long Tail of Niche Broadcasting: How Emerging TV Channels Measure Up

Dmitri Lisitski, UMH group, Vice-president of internet business and new media

When Internet wins TV

Youri Hazanov, Google/YouTube (France), Manager YouTube Russia & CIS

How broadcasters can win on Internet: YouTube cases

Presentations 2012 Роздрукувати

Our Projects