Agenda 2013  Роздрукувати

9:30-10:00 Welcome coffee, registration

10:00-11:30 Session 1

Word of welcome from the organizers

• Kateryna Kotenko, Television Industry Committee, Executive director

What is a TV viewer in Ukraine

• Elena Mironova, Television Industry Committee, the Director of the television audience research

Regulation of broadcasting in context of development new converged audiovisual media

• Volodymyr Manzhosov, National Television and Radio Broadcasting Council of Ukraine, Chairman

How in modern times earn $150 million a year on multimedia business

• Elena Martynova, UMH group, Marketing Director

Panel discussion: MEDIA LEADER’S SUMMIT

• moderator Kateryna Kotenko, Television Industry Committee, Executive director
• Aleksandr Bohutskiy, ICTV, Darector-President
• Fyodor Ogarkov, Media Group Ukraine, General Director
• Yegor Benkendorf, Inter TV-channel, Chairman of the Board
• Oleg Pavlenko, Inter Media Group, Commercial Director
• Valeriy Varenitsa, 1+1 media, Commercial Director

11:30-12:00 Coffee break

12:00-13:30 Session 2

Blue screens: who manages them, and what kind of executives will be in demand tomorrow?

• Roman Tyshkovskiy, Odgers Berndtson, Partner, Head of Media & Sport Practices

Panel Discussion: Human resources industry

• moderator Ivetta Delikatnaya, Atlantic Group, a leader of TALENTari Corporate University
• Anna Barannik, 1+1 media, Human Resources Director
• Irina Konstantinovskaya, Media Group Ukraine, Director of Human Resources Department
• Aliona Motovilova, Novy TV-channel, Human Resources Director

Panel Discussion: The Future of TV News

• moderator Tatiana Pushnova, 1+1 TV-channel, Chief editor of TSN
• Robert Opalenik, 1+1 TV-channel, Chief Editor TSN.Tyzhden
• Igor Zolotarevsky, TV channel “Ukraine”, Director of Information Broadcasting Department
• Aleksand Pylypets, Inter TV-channel, Deputy Director for creative issues – the head of editorial information and analytical programs of “National Information Systems”

13:30-14:00 Coffee break

14:00-15:30 Session 3

TV investments in analysts: we know everething about  the advertiser

• Andrey Partyka, StarLight Sales, CEO
• Eugenia Blyznyuk, StarLight Sales, Director of Strategic Marketing

The new power of television

• Andrew Andrushchenko, media, marketing and digital agency Initiavite, Managing Director

Video advertising market outlook: who, whom, and how will sell

• Dmytro Lisitskiy, United Online Ventures, Director

Panel discussion: Videos on the web: business, regulation and development

• moderator Olga Gavrilova, Media Group Ukraine, Director for Business Development
• Maksym Lavrynovych, Lavrynovych & Partners, Managing Partner
• Oleksandr Baranovsky, ADV Group Ukraine, Executive Vice President for Media Services
• Iryna Andryushchenko, StarLightMedia, Director of development
• Vadim Osadchiy, 1+1 media, Head of Internet projects Department
• Vladimir Iling, Ukrainian Anti-Piracy Association, Chairman

15:30-16:00 Coffee break

16:00-17:00 Session 4

moderator of the session Maksym Lazebnyk, All-Ukrainian Advertising Coalition, CEO

The global trends of advertising spend

• Alain Couttolenc, The Nielsen Company, Managing Director, Nielsen Watch Europe

TV advertising in CEE: Strategies for recession and recovery

• Beata Kilkiewicz, IHS Electronics & Media, Advertising Analyst