Щорічна конференція «Телебачення як Бізнес» – це одноденна концентрація медіабізнесу в одному місці. Провідні телевізійні бренди та найкращі медіаспеціалісти в модерованому потоці дискусій говорять про актуальний контент, фінанси, менеджмент та новітні медіатехнології.

Speakers 2010 Роздрукувати Роздрукувати

котенкоKateryna Kotenko

Company: Television Industry Committee

Position: Executive director

Kateryna Kotenko is a professional sociologist; she has graduated from Ivan Franko National University of Lviv. She gas got more than 8 years experience in TV industry . Kateryna is Exectuive director of Television Industry Committee. Television Industry Committee is a professional association of leading television channels, media agencies and advertisers which represents interests of Ukrainian television industry and protects the interests of its members.


dmitrievmaksymMaksym Dmitriev

Company: Russian Authors’ Society

Position: Vice-chairman of Board of directors

From 2001 he is Director General of The First Musical Edition, from 2008 – Vice-chairman of Board of directors of Russian Authors’ Society.

Russian Authors’ Society is a noncommercial public organization, created by authors for realization and guard of copyrights in the field of intellectual activity. A company operates on the basis of principles of voluntarily and equal in rights membership and democratic self-government. The organization carries out its activity on all territory of Russian Federation, in accordance with Regulations of Russian Authors’ Society, registered in the Ministry of Justice of Russian Federation in September 30, 1993.


богуцкийOlexandr Bohutskyy

Company: ICTV TV-channel

Position: Director-President, Head of Starlightmedia Group

He was born in Lviv on December 2, 1971.

Olexandr graduated from the geological faculty of Lviv University with A-grade and finished postgraduate studies at the same institution.

In 1991 Olexandr Bohutskyy worked as the editor of the first independent Ukrainian radio station “Radio “Independence”. He was the co-founder of the newspaper “Express”, co-operated with editions like “Ratusha” and “Post-Postup”.

In 1994 he was appointed as the head of press-centre of JSC “Tavria games”, was TV-presenter of this festival. He has been working on television projects at the Television and Broadcasting Company “Bridge” (Lviv), Television and Broadcasting Company “Golden gate” (Kyiv), First National Channel; he was a TV-presenter at the leading analytical program “The Actual chamber” (STB TV-channel).

From 2000 he is a Director general of ICTV TV-channel.

In 2010 he defended a thesis, and got the scientific degree of candidate of legal sciences.


ukr_Lapshina_KaterynaEkaterina Lapshina

Company: System Capital Management

Position: Director of development of media direction of business

In 2003 Ekaterina Lapshina got the degree of Bachelor of Economics in Moscow Institute of the International Economic Attitudes. In 2005 she graduated from the Finance Academy under the Government of the Russian Federation and received the degree of Master of Economics. In addition, Ekaterina Lapshina has a certificate of CMA program (certificated financial manager) and is a candidate of the second level program CFA (certificated financial analyst).

March 2004 – August 2006 she worked as a senior consultant in an international public auditing firm, August 2006 – September 2008 – associate director of business development in joint-stock company “ENERGOPROM MANAGEMENT” , from November 2008 till August 2010 she is an Investment Manager and Junior Partner of the Russian investment company Adela Holding Ltd.

From August, 2010 Ekaterina Lapshina is responsible for development of media direction of business in the System Capital Management Group (television, printed media and Internet business). The questions of strategy, investments, finance and risks management are included in the field of her responsibilities.



Company: Ukrainian MEDIA Holding

Position: President

Boris Lozhkin started his media career at the age of 14 as a correspondent in local newspaper (Kharkiv). At the age of 18 he organized his first business-project. For the next 20 years he organized UMH which consists of group of companies “Ukrainian Media Holding” and establishing house “Popular press”, the ones are managing business processes in Russian and Kazakhstan. From May 2008 UMH included in the listing of Frankfurt stock exchange. There are more than 50 successful media projects in UMH portfolio (press, radio, Internet, niche TV).

In 2008 Boris Lozhkin was named as the “The Best Media Manager of Russia”, won the Ukrainian stage of international program “Entrepreneur of the Year (Ernst&Young)

Member of the Board of the Board World Association of Newspapers, Honored Journalist of Ukraine


myronovaIrene Myronova

Company: Commersant Ukraine

Position: Correspondent

Irene is a correspondent of leading business daily “Kommersant Ukraine”, subjects of materials are such “media, advertising, marketing”. String correspondent of informative resource of All-Ukrainian advertising coalition Sostav.ua. In 2010 she was a jury of the press of Kyiv International festival of advertising. Education: Donetsk National University, diploma of master’s degree on speciality “English and world literature”, with distinction.


биггемRoss Biggam

Company: Association of Commercial Television in Europe

Position: Director General

After studying law at Exeter and Saarbrücken, Ross Biggam worked as Legal Adviser to the House of Lords EU Select Committee before joining ITV, the leading television channel in the UK, where he ended up as Head of European Affairs.

In April 2000, he moved to Brussels to become Director General of the Association of Commercial Television in Europe (ACT) which represents thirty media companies active in 34 European countries and encompasses several business models, from free-to-air television broadcasters to multimedia groups and digital TV platforms operators. The ACT is consulted on a regular basis by the Community Institutions on all questions impacting on the future of the Audio-visual sector in Europe, in particular with regard to digital TV and the EU Directive ‘’Television without Frontiers’’.


kalininaSvitlana Kalinina

Company: Kwendi Media Audit

Position: Director General

Svetlana works in media since 1986 with start at the Ukrainian State Television.

For 10 years she was a media-director of the advertising agency Linea12/McCANN ERICKSON (from 2001 – its media-department Universal McCANN). Her responsibilities included negotiations with clients and suppliers, market research, media-planning, and media-buying.

She got MBA in International Management Institute (MIM-Kyiv).

From March 2006 she’s a managing partner of the Kwendi mass communications expertise & management group on ‘media-audit’.


sauliusSaulius Bakas

Company: Deloitte & Touche

Position: Partner

Saulius is an Audit Partner and heads Deloitte’s Technology, Media & Telecommunications (TMT) industry group in Kiev office. He has more than 14 years of professional services experience. Saulius started his professional career in Lithuania where he is originally from. From 2000 to 2006 Saulius worked with PricewaterhouseCoopers San Jose office in USA where he served Silicon Valley technology clients. In April 2006, Saulius reallocated to Ukraine and is heading Deloitte’s TMT practice in Ukraine, Belarus and Georgia. Saulius graduated from Vilnius University and holds masters degree in economics.


sidorenkoRoman Sidorenko

Company: WantMore

Position: Co-founder and CEO

2001-2003 – Regional director of TerraLink Company, one of the CIS leaders on information technologies.

February 2004 – December 2006 – regional director of Documentum Services Company (CIS), which represents the interests of CMA department in EMC Corporation.

December 2006 – January 2009 – EMS Business Development Director in Russia and Commonwealth of Independent States.

July 2008 – nowadays – Chief executive officer and co-founder of WantMore Company. The Want More Company specializes in creation of cross-platform entertainment and scientific media-projects of their own development and acquired from outside as well.

For the pregnancy video-guide project “40 weeks” (40weeks.com.ua) the company received Grand Prix and the first place in nomination “Innovative solution” of the second Internet award PROpeller Digital, May I2010.

In October 2010, in cooperation with STB channel, company launched the “X-factor online” – an interactive online vocal contest based on a unique technology assessment of voices known as Skore.


Olga RosmanovaOlga Rosmanova

Company: GfK Ukraine

Position: Director of Media research Department

She gas graduated from Vadim Getman Kyiv National Economic University and has got a qualification of sociologist. Olga has been working in the field of marketing research from 1994. Till 2002 she was a head of qualitative researches in GfK Ukraine, from 2002 she is responsible for media direction of the company and TV-panel.


semenenko newVictoria Semenenko

Company: Maxximum Media Communications Group

Position: Managing Partner

Victoria has experience in the advertising field for over ten years.

Among the achievements of Victoria is creation of advertising agency “Maxximum Consulting” in 2000; developing media buying department into the separate Sales House “Maxximum Advertising”. Successful launch of the first female oriented TVchannel “Maxxi TV” in 2007.

Education: Law Faculty of Kiev National Shevchenko’s University.


лазебникMaxim Lazebnik

Company: All-Ukrainian Advertising Coalition

Position: Executive director

Producer General of Kyiv International Advertising Festival, coordinator of EFFIE Awards Ukraine, organizer of Club of Creative Directors of Ukraine and national advertising award KAKADU Awards,organizer of ADC*UA Awards, co-founder of creative campus of advertisers AdDrive, editorial Director of leading website about advertising, marketing and PR in Ukraine – www.sostav.ua, national representative of international advertising festivals (EPICA< Golden Drum etc.).


гороховскойAlexander Gorokhovsky

Company: AITI/Carat 

Position: Director

He was born on August 3, 1968 in Kyiv. In 1993 he has graduated from National Technical University “Kyiv Polytechnic Institute”.

Alexander started his career in the advertising agency AITI in 1992. From 1998 he is a director of it. From 2003 AITI is an official representative of the Carat agency in Ukraine. From 2002 AITI/Carat is one of the five largest media agencies of Ukraine.

From 2010 Alexander Gorokhovsky is also CEO of communication group Aegis Media/GMG which is a partner of one of the largest media and marketing communications holdings Aegis Media.


матвеевVitaliy Matveev

Company: Optimum Media Ukraine

Position: Director general

He was born on August 12, 1975.

Education: Taras Shevchenko National University of Kyiv, foreign languages faculty.

From 1998 to 2001 he worked as a marketing manager in “Henkel Bautechnik Ukraine”.

From December 2001 he is Director General of media agency Optimum Media Ukraine. The agency was created in 2001 with the staff of 6 people. As a result of hard work the agency gained permanent business growth, good reputation, share on the market and new clients.

At the present Optimum Media is one of the largest Ukrainian media agencies.

More than 60 people work at the company. Among the clients of the agency there are a lot of well-known brands from different categories.

The main factors of success of the agency are client’s business orientation, understanding of the market and its tendencies, providing the best possible results as in preparing media strategies such in media buying.

Among the clients of the agency there are such international and Ukrainian companies as Henkel, Mars-Wrigley, McDonalds, Nemiroff, Visa, Renault-Nissan and many others.


гудковаMaria Gudkova

Company: STB TV-channel

Position: HR-Director

Gudkova Maria was born in Kyiv in 1979. In 1997 she graduated from National University of Kyiv-Mohyla Academy and was qualified as an ecologist. In 2005 she is a certified international expert in competency assessment in Hudson.

In 2009 Maria received MBA degree in IEDC business-school, Slovenia.

From 2002 Maria is HR business trainer. In 2007 she wrote a book “Measurement and Appraisals in documents”, it was published by HRDepartment. From 2008 Maria has been practicing career coaching.

Her experience in HR is more than 10 years. From June 2010 Maria is HR Director at STB TV-channel. Till that time she was Deputy General Manager for Organizational Development and HR at Henkel Bautechnik Ukraine.


butkoIryna Butko

Company: INTER TV-channel

Position: Head of administrative management department

She has graduated from Odessa National Polytechnic University, Chemical Technologies Faculty and was qualified as engineer-chemist. She has been working in local authorities in Crimea for a long period of time. After moving to Kyiv she started her career as head of HR department and afterwards as executive officer in Ukrsotsbank.

Iryna has been working at Inter TV-channel for five years. She started as head of HR department and from August 2010 she is a head of administrative management department; control all the questions as for personnel, work of supplied services.


pauwelsPaul Pauwels

Company: etma (european television and media management academy)

Position: Director

Paul studied at RITCS film school in Brussels where – in 1979 – he got his degree as director and producer. He worked in feature film production until 1987, when he founded his own production unit: Periscope Productions.

In 2005 Paul Pauwels left Periscope Productions NV to become programme manager at the Flemish Public Broadcaster VRT/CANVAS.

In December 2006 Paul Pauwels left the broadcaster to become project manager of the initiative that has led to the creation of the “european television and media management academy” (etma). (Strasbourg/France)

In April 2009 Paul Pauwels was hired as the director of etma, a position he holds until today.

Paul has been giving lectures and managing workshops on documentary development and production in Iceland, Norway, Sweden, Denmark, Finland, The Netherlands, Belgium, Germany, Austria, Ireland, France, Italy, Spain, Cyprus, Serbia, Croatia, Latvia, Portugal, Czech Republic; Greece, India, Israel and Macedonia.


rizunVolodymyr Rizun


Position: Director

Doctor of philological sciences, professor, member of the National Union of Ukrainian journalists.

Volodymyr is a scientifically-methodical presiding commissioner on journalism and information at the ministry of science and education of Ukraine, chairman of expert council of the State Accreditation Commission of Ukraine on social communications.

Honored worker of education of Ukraine (2003).

Honorable doctor of Uzhhorod national university (2006), Ukrainian Academy of book-printing (2007), honourable professor of Taurida National V.I.Vernadsky University (2006), Lesya Ukrainka Volyn State University (2007).

Rewards: order of Saint Ravnoapolstolnyy Prince Vladimir the Great of the third degree (2003), order of Saint Yuriy the Winner (2007), order “For merits” of the third degree (2009).

From 2002 he is an anchorman of National Radiocompany of Ukraine (live broadcasting), radio “Lutch (Ray)”, author and anchorman of the programs “Right on a word” (from 2002), “Evening promenade” (2008-2010), “With a song on life” (from 2010).


опацькаSophia Opatska

Company: Lviv Business School of the Ukrainian Catholic University 

Position: Director

Ph.D., graduate of Ivan Franko National University of Lviv, Department of International Economic Relations, participated in short-term programs and internship at Ross School of Management, University of Michigan, IEDC – Bled School of Management (Slovenia), Warsaw School of Economics (Poland), China Europe International Business School (China). Managerial experience – 9 years. Sophia worked as MBA programs director at Kyiv Mohyla Business School (kmbs), Director of Corporate University of OJSC “Concern Galnaftogaz”. Her areas of expertise are human resource management, organizational development, and building learning organizations


kharchenkoTatyana Kharchenko

Company: MediaBusiness

Postion: Editor in Chief

In 2006 she graduated from Philological Institute of Taras Shevchenko National University of Kyiv. She is a master of philology and folklorist. The first working place was radio “Continent”. She worked in the newspaper “Ukraina moloda”, magazine ‘Novynar”, STB TV-channel, Citi TV-channel, “Newspaper in Ukrainiain”. From 2008 till the present she has been working in Internet edition MediaBusiness. From July 2010 she is an editor-in-chief of MediaBusiness. Tatyana finished a distance course on media law in the Institute of Media Law, the program “Journalism of the future”, courses of script-writers in production companies FILM.UA and PRIMA.FILM.


sobakarYuliya Sobakar

Company: MEDIAMETRIE – Eurodata TV Worldwide

Position: Sales Manager Eurodata

Yuliya finished Zaporizhya Economic Institute and got the qualification of specialist in International Economics. Also she graduated from French University Paris XI and was qualified as a specialist in Enterprise and European market.

She worked in the media field, the Internet and protection of author’s rights. Since 2009 Yuliya has joined company Mediametrie (Institute of ratings’ measurement in France) and is responsible for the international distribution.


borodyanskyVolodymyr Borodyanskyy

Company: STB TV-channel

Postion: CEO

Volodymyr Borodyanksyy was born in Novy Razdol Lviv region in 1974.

In 1997 he graduated from Vadim Getman Kyiv National Economic University, financial economic faculty.

From 2008 he was a Commercial Director of newspaper Moscow Komsomol in Ukraine.

From 2000 he was head of media assets department in Alfa Bank (he was responsible for realization of business projects: New TV- Channel, Our Radio, Moscow Komsomol in Ukraine).

In 2004 he was appointed as Chief Executive Officer of STB TV-Channel.


victor mirskyVictor Mirsky

Company: FILM.UA Group

Position: Director and General television program producer

Director of FILM.UA Group, one of the largest producers and distributors of film and TV-products.

Education: Taras Shevchenko National University of Kyiv, juridical faculty.

From 1997 till today he is a Partner of juridical firm Konnov and Sozanovsky

2001 -2005 he was a Head of purchase department of Inter TV-channel.

From 2006 till today he is Director and General television program producer at FILM.UA Group.



Company: PRO-TV

Position: President

Victor was born on 17 March 1957 in Kyiv in family of doctors.

In 1980 he was graduated from Kyiv University mechanical-mathematic faculty. In 1989 he finished faculty of film direction in Kyiv Theatre Institute.

In 2004-2005 he is a director of Dovzhenko Film Studios.

Being a producer he took pictures such as “Ring 01″, “Moon cinema”, “Western”, “Quiet horror”, “Weevils’ Show”.

In 1996 Victor created a company “PRO TV”, which made the list of successful projects, :

“Mrs. success” – “Lady vagabond”, “Lady is a mayor”,

“Russian medicine”,

“Crazy woman”

“I remember and love”

“Utesov is a song long in life”

“9 lives of Nestor Makhno”

“Returning of Mukhtar – 2-7″

“I want to thank you for everything1-3″

“Five minutes to the subway”

“Magic love 1-2″

“Rival in love”

“Belief. Hope. Love”



“War made off yesterday”

Nowadays the company owns the largest Ukrainian film studio “VICTORIA FILM STUDIO”


vakalyukArtem Vakalyuk

Company: Content Report

Position: Editor in Chief

Artem Vakalyuk graduated from the Military Institute of Taras Shevchenko Kyiv National University and got the qualification of translator\interpreter of English and Spanish. Works in journalism from 2007. In 2007-2010 – occupied a position of correspondent (afterwards – media observer) in business daily “Economic news”.

Artem is also a cofounder of the advertising and media website Adsmarket.com.ua

From July 2010 Artem Vakalyuk works as editor-in-chief of specialized edition Content Report


KostyukIryna Kostyuk

Company: Media Resources Management

Position: CEO

In 2001 Iryna got her BA degree diploma of an international standard (Vienna International University) on “Business Administration”.

From 2000 to 2006 she was employed by “Inter” TV channel (the major national TV channel) at the foreign content acquisitions department (for “Inter” TV channel as well as for the entire group of the “Inter” TV channels). She gained enormous experience of conducting international deals and carrying out of multiparty negotiations including the ones with the leading European media companies and Hollywood studios. Her main specialization is acquisitions of any kinds of content rights, working out of the broadcasting schedules, analysis of the audience, working out and carrying out of programming concepts, etc.

In 2006 together with her partners she founded and headed the first Ukrainian media consulting company “Media Resources Management” that now has partners and clients all over the world, as well as with the key players of the Ukrainian and international markets. Iryna is an author of many articles and reviews of the Ukrainian market of television as well as the foreign markets.


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