Щорічна конференція «Телебачення як Бізнес» – це одноденна концентрація медіабізнесу в одному місці. Провідні телевізійні бренди та найкращі медіаспеціалісти в модерованому потоці дискусій говорять про актуальний контент, фінанси, менеджмент та новітні медіатехнології.

Speakers 2012 Роздрукувати Роздрукувати

Volodymyr Manzhosov

Company: National Television and Radio Broadcasting Council of Ukraine

Position: Chairman of the Council

Volodymyr Manzhosov is a Chairman of the National Council since April 2010.

From August 2005 he was a Vice-president of the Broadcasting Company “Ukraine”. In 2005- 2010 – Member of the National Television and Radio Broadcasting Council of Ukraine, in 2001 -2005 – Representative of the National Council in Donetsk region. 1998-2001 – Director General to the Ltd “Publishing Commercial Concern “Prince”, Donetsk. October 1996 – December 1997 – Deputy Chief of the Central Administrative Board, then Chief of the Information Policy Department of the Donetsk Regional State Administration. From February 1996 – Chief Specialist of the Donetsk Regional State Administration and the Representative of the National Television and Radio Broadcasting Council of Ukraine in Donetsk on a voluntary basis. 1991-1996 – Director of the Department , then Deputy Director General and Director General of the insurance company “Slaviya – Donetsk”. 1990 – 1991 – Consultant to the Donetsk Regional Committee of the Communist Parties of Ukraine. 1988 – 1990 – Instructor of Kyiv District Committee of the Communist Party of Ukraine. December 1987 – 1988 – Teacher of history, Donetsk.

Graduated from the State University of Donetsk.


Christian Hocepied

Company: European Commission (Belgium)

Position: Principal Expert in the Antitrust Media Unit of the Competition Directorate General

Christian Hocepied joined the European Commission in 1985, where he dealt with State aid, State Undertakings, Liberalisation and the application of the EU antitrust rules, including leading Commission inspection teams in company premises.

One of his main achievements was the drafting of the EU telecommunications liberalisation Directives that set the framework for EU telecom liberalization during the nineties. In the 1990ies, Christian was also responsible for the drafting of the Decisions which ensured the introduction of competition among GSM systems in Europe.

From 2006 onwards he focused on the design of the regulatory remedies necessary to foster the deployment of fast internet in the EU, which resulted in the September 2010 Commission Recommendation on regulated access to Next Generation Access.

Christian Hocepied has a master degree in Law from the University of Ghent (1980), an MBA from the Vlerick School voor Management (1981) and a master in sciences commerciales (HEC-St Louis Brussels – 1986).


Yaroslav Porokhnyak

Company: Inter TV-channel

Position: Chairman of the Management Board

Master of Economics and Law.

October 2010 – Chairman of the TV channel “Inter”.

2007 – Vice-President, Strategic Investments U.A. Inter Media Group.

2005-2010 – First Deputy Chairman of the Board of TV channel “Inter”.

2006 – Member of the Supervisory Board of “Delta Bank”.

2004-2006 – Deputy Chairman of the Board – Head of Legal Department “Ukrsotsbank”.

1998-2000 – head of legal department “One World” (managing company “Novy Channel” and “Nashe radio”).

1997-1998 – lawyer at “Premier”.

1993-1997 – Lawyer at “Legal Office Ryzhego”.


Oleksandr Bohutskyi

Graduated the Geological Faculty of the Lviv University with honors and postgraduate studies at the same institution.

In 1991, Alexander Bogutskiy worked as an editor on the first independent Ukrainian radio station “Radio” Independence . “Was co-founder of the newspaper “Express” , has collaborated with publications “Town Hall” and “Post- progress.”

In 1994 , he headed the press center of JSC “Tavria Games” was and remains unchanged for the lead of the festival , which today is considered as one of the most successful and popular in the country. He worked on television projects for TK “Mist” (Lviv ), TC “Golden Gate” (Kiev), First National , was the leading current affairs program “Current Camera” (channel STB ) .

Since 2000 – the general director of the channel ICTV. Since then, just a few months the channel that was hopelessly in last place in the rankings and needed immediate resuscitation, went to the fourth step of popularity. The key to this progress, Alexander believes team -minded professionals, which afford to implement the most sophisticated television projects . Over the years the canal was not only the respect of viewers, but also official recognition – ICTV is a multiple winner of the All-Ukrainian and professional competitions, the government has numerous differences.


Yekaterina Lapshina

Company: Media-holding ‘Media Group Ukraine’

Position: Director of Media Business Development

“Our performance in the media business is one of the most striking examples of SCM’s success in the Group’s new operational directions. Media is one of the most complex and innovative businesses. Matching managerial, creative, technical and financial resources and being able to see new niches and roll out new business actions are keystone to our success in media. By increasing the breadth of our success, we diversify the Group’s investment portfolio”.

Yekaterina Lapshina joined the SCM team as Director of Media Business Development in August 2010.

Before SCM she took the position of a senior consultant at the international auditing company Ernst & Young (March 2004 – August 2006), Deputy Director of Business Development at Energoprom Management (August 2006 – September 2008) and Investment Director and Junior Partner at Russian investment company Adela Holding Limited (November 2008 – August 2010).

At SCM Ms Lapshina is responsible for the development of SCM Group’s media business dealing with strategy, investment, finance and risk management. In addition, she represents SCM at the Supervisory Boards of the Group’s media assets.

In 2003 Yekaterina Lapshina received a Bachelor of Economics from the Institute of International Economic Relations (Moscow) and in 2005 graduated from the Financial Academy under the Government of the Russian Federation with a Master’s degree in Economics.

She is also a CMA (Certified Management Accountant) holder and a CFA Level 2 Candidate (Certified Financial Analyst).


Ross Biggam

Company: Association of Commercial Television in Europe (Belgium)

Position: Director General

After studying law at Exeter and Saarbrücken, Ross Biggam worked as Legal Adviser to the House of Lords EU Select Committee before joining ITV, the leading television channel in the UK, where he ended up as Head of European Affairs.

In April 2000, he moved to Brussels to become Director General of the Association of Commercial Television in Europe (ACT) which represents thirty media companies active in 34 European countries and encompasses several business models, from free-to-air television broadcasters to multimedia groups and digital TV platforms operators.

The ACT is consulted on a regular basis by the Community Institutions on all questions impacting on the future of the Audio-visual sector in Europe, in particular with regard to digital TV and the EU Directive ‘’Television without Frontiers’’.


Fyodor Ogarkov

Company: Media-holding ‘Media Group Ukraine’

Position: General Director

Fyodor Ogarkov was appointed ‘Media Group Ukraine’  General Director in June 2012.

Since 2006 Executive Director, and since 2009 General Director of ‘Pronto-Moscow’ media holding company. 2004 to 2006: General Director of Kampomos. Between 2002 and 2004: CEO of Rusagro, between 1999 and 2002: General Director of Borjomi Waters. 1997 to 1999: Director for Sales inRussiaat Polaroid. Between 1993 and 1997: Regional Manager at Wrigley.

Fyodor Ogarkov is a graduate of Leningrad State University, Faculty of Philology.


Olga Zakharova

Company: Media-holding ‘Media Group Ukraine’

Position: Director for Strategic Marketing

Director for Strategic Marketing at ‘Media Group Ukraine’  since April 2011.

2009-2010: Director for Strategic Marketing at National Media Group CJSC (Moscow, Russia). 1996-2008: Creative Director, Head of Creative Projects Department at 1+1 TV Channel, ‘Studio 1+1’ Television and Radio Company LLC. 1998-2010: General Director and Chairman of the Board of ‘1+1 Video Design’ CJSC (brands of Ukrainian TV channels ‘Kino’, ТЕТ, ICTV, Russian TV channels ‘Channel 5’, REN, ZhiVi, STS, and American ‘TV Series World’).

Olga is an author of master classes in and publications on branding and creativity in printed and online mass media, winner of BDA/PROMAX international contests, a medalist at the New York Television Festival, and a recipient of numerous awards in television design and branding sphere, in particular, a six-times winner of the Teletriumf Prize (Ukraine).

A member of the Academy of Russian Television and a permanent member of the jury of international BDA/PROMAX television design contest since 1998. Olga Zakharova represents ‘Media Group Ukraine’  assets at various international and national contests.

Olga Zakharova is a graduate of the Faculty of Architecture at Kyiv State Institute of Arts.


Andrey Taranov

Company: Kwendi

Position: Partner

Andrey started his career in advertising business in 1995 in Provid/BBDO agency, where he advanced from media-planner to media-director position. He was appointed to managing director of media agency Media Direction Ukraine, where he worked from 2001 to 2004.

In 2004-2005 – marketing and public relations consultant at STB channel.

In 2005 г. founded Kwendi expert group. Since 2009 года – partner of Kwendi+RMA company.

In 2001-02 lectured theory and practice of advertising in Kiev Institute of International Affairs. In 2008 – media jury member of the Kiev International Advertising Festival.


Valentyn Koval

Company: TV-channels M1 and M2

Position: General Director

He was born in 1962. In 1985 he graduated from Gnessin Russian Academy of Music and got a degree in ‘history of music’.

From 1985 he has been working in media. In 2005 he received award ‘Teletriumf’ in nomination ‘producer’.

From 2001 – General Producer of TV-channel M1.

From 2011 – General Director of TV-channels M1 and M2.

Head of Digital Committee of TIC, a board member of ‘Starlight Media Group’.


Anna Eliseeva

Company: TET TV-channel

Position: Creative producer

Anna Eliseeva started her work at TET TV-channel in May 2011. Summer promo campaign “Watch in summer” and autumn one “TET has a force” (U TET syla) were directed by her.

Till her work at TET she was an author and presenter of the project “Ours” (NASHI) at INTER TV-channel.

Since 2007 to 2010 – promo director of INTER TV-channel.

Since 2004 to 2007 – promo director of K1 TV-channel.

Earlier she was an editor of the programs of Novy TV-channel, journalist and presenter of live program for youth “Deniok” at STB TV-channel.


Natalia Komolova-Menshykova

Company:  “Football” and “Football+” TV-channels

Position: Head of Marketing Department

She is managing the TV-channels development as brands. In “Football” TV-channel since June 2011.

She has been working in mass media since 1998. She worked as journalist, editor and brand-manager.

1998-2002 – Special correspondent of TV-channel Agrosvit.
2004-2006 – PR-manager for the regions of TV-channel TET.
2006-2007 – Editor of “Building Media Group” LLC (magazines Building and Building Business).
2007-2008 – Brand-manager  of “Building Media Group” LLC.
2010-2011 – Director of “Velbin”.
2011 – Head of the Project “Building Awards Ukraine”.

She is a graduate of Institute of Journalism of Taras Shevchenko National University of Kyiv.


Nikki Bentley

Company: BDA Creative (UK)

Position: Business Director

Nikki’s career has spanned continents and multiple broadcast disciplines. She started out in the South African film and television industry working on TV commercials before moving into content production, where she produced hundreds of hours of live entertainment for pan-African digital satellite service DSTV, and numerous long-form sponsored programmes which were distributed and broadcast globally.

Nikki moved to the UK and worked in sports marketing before joining creative agency BDA where she is now Business Director for branding and campaigns, leading the agency’s global branding activity and building their international client base.

She is a Director and the Treasurer of Promax UK and forms part of the PromaxBDA Europe Advisory Council. Nikki is committed to advancing creativity within the media industry.


Aleksandr Denisov

Company: Specialized sport channels ‘Football’ and ‘Football+’ (Media-holding ‘Media Group Ukraine’).

Position: Director

Producer of all sports projects at channel ‘Ukraine’. Host of weekly analytical program ‘Football Weekend’ at channel ‘Ukraine’ (on air since 2003).

During UEFAEURO 2012™ – host of «Great Football» show at channel ‘Ukraine’ (as per rating results – the most popular television project in Ukraine dedicated to the tournament).

Joined channel ‘Ukraine’ in 2001 as an editor of sports department, in 2002 appointed as channel ‘Ukraine’ chief editor of sports programs. Before 2001 worked as studio host and editor at a radio station.

In December 2011 received State Award of The Cabinet of Ministers of Ukraine.

In July 2012 was awarded the ‘Honored Journalist of Ukraine’ title.

Aleksandr Borysenko

Company: “Hockey” TV-channel

Position: Executive director, CEO

Aleksandr is responsible for TV-channel own production, negotiating with the administration of hockey leagues and companies producing sport TV content. He controls the acquisition of rights to broadcast games and other hockey content, and also to confirm program network channel.

Aleksandr has several higher educations and significant experience in TV field: he led sport projects at ‘INTER’ TV-channel and National Television Company of Ukraine, was General Producer of TV-channel ‘Megasport’, he was a Senior Producer at the international song competition ‘Eurovision’ in Kyiv, in 2005. He is an Honored Journalist of Ukraine.


Maxim Lazebnik

Company: All-Ukrainian Advertising Coalition

Position: Executive director

Producer of Kyiv International Advertising Festival, organizer of EFFIE Awards Ukraine, club and competition ADC*UA Awards and national advertising award KAKADU Awards, Editorial Director of leading website about advertising, marketing and PR in Ukraine – www.sostav.ua, national representative of international advertising festivals (EPICA, Golden Drum, Golden Hammer  etc), Master of Laws.


Andrey Andruschenko

Company:  Initiative

Position: Director

Andrey is heading one of the largest media agencies of Ukraine – Initiative.

In media business he works from 1998, in “ADV Group Ukraine” from 2003.

Andrey has worked with such clients as Audi, Austrian Airlines, Coca-Cola, Colgate, DANONE, Dirol-Cadbury, Fujitsu, Indesit Со, Kyivstar, L’Oreal, Mercedes, OTP Bank, Peugeot, Quick Step, Red Bull, Samsung, SUN InBev, Tchibo, Unilever, Varta etc.

Initiative is media, marketing and digital agency.

The agency operates in Ukraine from 1999. The company belongs to one of the largest groups of companies of marketing communications – “ADV Group Ukraine

Initiative is Ukrainian representative of the network Initiative Media Worldwide. The international network Initiative is one of the leading international media companies that creates and realizes media strategies on 6 continents more than 30 years.

Initiative provides full range of strategic planning of communicative campaigns, media buying, placement and monitoring mass media, organizing special custom media projects as well as market research.


Anze Jereb

Company: Advertising agency Kaffeine Communications

Position: Creative director

Education: 1993-1998. State University (Lubliana), Faculty of Social Science,  Communication and marketing.

He is in advertising business from 1995. He has been working in different local and international creative agencies in Slovakia, Hungary, Italy, Croatia and Ukraine.

From 2001 till 2002 — Linea12/McCann-Erickson Ukraine, Creative director (clients: Coca-Cola, Nestle, Durex, Europay, JTI, Siemens, Opel, L’Oreal).

In 2002 he started his work in Visage Publicis Ukraine, Creative director (Thomson, British Airways, Ericsson, SC Johnson, Renault, L’Oreal).

In 2003 he founded own advertising agency Kaffeine Communications (Gorenje, МТС, Mitsubishi Ukraine, Porsche Ukraine, SCM, Samsung, Nemiroff, Red Bull, Rosava, Metinvest, Harveast …). Winner of many international and national festivals for creativity and efficiency of advertising (EULDA, KIAF, Red Apple, Idea!, White Square, Golden PROpeller, Popok, Golden Drum, Effie …).

Now he is Creative director of advertising agency Kaffeine Communications and managing partner of holding Industry of Communications. In its structure there are creative agency Kaffeine Communications, PR-agency ‘Fourth Rome’, media agency KRUGOM MEDIA and also specialized portals Communications.kiev.ua, pult.com.ua, and Kyiv Brandbook (brandbook.kiev.ua).

Awards: http://adc-ua.org/members/18-jereb.html

Orest Biloskurskiy

Company: ICTV

Position: Marketing Director

Orest Biloskurskiy graduated from National University of “Kyiv Mohyla Academy” and received master’s degree in sociology.

He has taught methods of research and data analysis at the department of Sociology of the NaUKMA.

His career on television has started in 2001 at Inter TV-channel.

From the year 2003 he has been working at ICTV TV-channel. He is an auditor of AGB panel.


Olga Tarasova

Company: StarlightMedia Marketing

Position: Leading Specialist of Analytic and Audience Research

Olga is studying and modeling viewers and consumers behavior of different audience. Since 2007 she has been holding special expert and fundamental TV researches (such as global changes in TV viewing, specific in family viewing etc.). She specializes in system modeling of TV audiences realities.

For the last two years she has been researching factors of influence of different factors’ groups on development of commercial TV-channels by means of Terradart method. In particular, factors of loyalty, factors of specializing, factors of segmentation and synergic efficiency and other non-quantitate factors. She is an expert in audience reactions to all commercials of modern TV.


Kateryna Kotenko

Company: Television Industry Committee (Ukraine)

Position: Executive director

Kateryna Kotenko is a professional sociologist; she has graduated from Ivan Franko National University of Lviv. She gas got more than 8 years experience in TV industry . Kateryna is Exectuive director of Television Industry Committee.

Television Industry Committee is a professional association of leading television channels, media agencies and advertisers which represents interests of Ukrainian television industry and protects the interests of its members.


Irina Andrushchenko

Company: Starlight Media Group

Position: Development Director

Irina Andrushchenko was born on July 6, 1975 in Kyiv.

She graduated with honors degree from Kyiv National Economic University.

She has been working at media from 1995. She headed marketing department of publishing house ‘Blits-Inform’ (newspapers ‘Biznes’, magazine ‘Natali’).

Since 1998 she headed commercial service of ‘MK in Ukraine’, then commercial and marketing departments of newspaper ‘Delovaya Stolitsa’.

Since 2005 she was General Director of publishing house ‘Expert Ukraine’, then the First Vice-President of Holding ‘Media Invest Group’ (‘Expert’, ‘Economic News’, ‘Status’, LQ).

Since 2008 Irina was General Director of the company The Marker (newspapers ‘Tochka’, media consulting holding ‘Evolution Media’  (‘Komentari’, ‘Kyiv Weekly’), member of the Board of Directors of The Ukrainian Association of Press Publishers (UAPP).

Since 2011 she was Commercial  Director of TV-channel STB, from July 2012 – Development Director of Starlight Media Group (TV-channels ICTV, СТБ, Novyi, M1, M2 and QTV).


Anatolii Kasyanenko

Company: HighLine Media

Position: Sales Director

He was born on December 29, 1978 in Vinnytsia.

He is a programmer by education but his calling is advertiser (TV)

Why advertiser? He always liked communicating with people. After coming to advertising sales, he combined pleasant and useful things as in selling sponsorship on TV communication leads to contracts.
He started his career on ICTV.
Now he works as Sales Director in HighLine Media (HighLine Media is part of the largest TV holding in Ukraine UA Inter Media Group – exclusive seller of sponsorship on such TV-channels as Inter, NTN, K1, MEGA, Enter Film, Piksel, K2, MTV Ukraine).

His most important critic is his wife Olena.

His best achievement is his daughter Uliana.

Credo: any obstacle is a hidden opportunity

Principle:Do to others as you would have them do to you.


Nadya Khotenyuk

Company: International media agency MediaCom Ukraine

Position: Strategic Planning Director

Nadya has 9 years’ experience in leading Ukrainian media agencies – Media Directon, AMM (Aegis Media), MediaCom (Group M); she worked with such clients as P&G, Obolon, Omega Pharma, IDC, Miller Brands Ukraine etc.

She currently holds position of Strategic Planning Director in advertising agency MediaCom Ukraine.


Rostyslav Kostenko

Company: International media agency MediaCom Ukraine

Position: Media Director

He has been working in media business for 10 years. He got interesting experience in a few network agencies. Since 2008 he holds the position of Media Director in MediaCom (GroupM).

His main task is an agency development in creating cross-platform communications. Among clients gave him significant experience and new horizons were Miller Brands, IDS, Nokia, Ferrero, Bayer, Shell, Audi, VW, Samsung, Boehringer Ingelheim, Unimilk, Berlin-Chemie.


Tim Crescenti

Company: Small World IFT (United States)

Position: President

In August 2005, Tim Crescenti launched Small World IFT and within six years, he has cultivated a reputation for developing incredibly unique entertainment projects from around the world.  With over 25 years of television experience that encompasses producing over 145 shows in 61 countries, Tim Crescenti is a trusted name with broadcasters and producers the world over. In 2010,Broadcast magazine named Tim Crescenti as a Top Dealmaker in international television.  While at Small World he has discovered award-winning formats including Big in Japan, The Fan and Silent Library.  Crescenti has recently moved into the scripted format arena, announcing a partnership with Ben Silverman’s Electus on the Asian scripted format The Kitchen Musical, premiering this fall across 18 countries.

Before launching Small World, Crescenti was Vice President of International Production for Fox World, where he covered the worldwide roll-out of Fox’s expanding roster of international formats including Joe Millionaire, Simple Life, and My Big Fat Obnoxious Fiancée.


Anne Kirsipuu

Company: Fremantle Media (Great Briatain)

Position: CIS &Baltics Sales Director

Estonian by nationality, studied in VGIK in Moscow, works for Fremantle Media since 1994 as Sales Director for CIS and Baltic States.


Ekaterina Kudritskaya

Company: 1+1 media

Position: Head of Department of Sponsorship Sales

She has 18 years’ experience in media and film industry: Odessa Film Studio, ‘Prosto Radi.O’, ‘Odessa Kino’, ‘ASA Concert agency’, ‘STB’ TV-channel,  Communicorp Group (‘Nashe Radio’, ‘NRJ’).

She started her career in film industry, followed by production and broadcasting on TV and radio. Since 2000 to 2002 she worked as presenter of the program ‘Vikna-Business’ at STB TV-channel. Since 2002 she was Commercial Director at ‘Prosto Radi.o’ and since 2006 – Commercial Director at radio ‘NRJ’. In 1+1 media she is working since 2009.


Olga Gavrilova

Company: Media-holding ‘Media Group Ukraine’

Position: Director of Business Development

Olga Gavrilova was appointed as Director of Business Development of “Media Group Ukraine” in February 2012.

Prior to joining to “Media Group Ukraine” team Olga has been working in Russian and foreign companies for more than 10 years dealing with business development.

From 2009 to 2011 she was a Director of Revenue Management of Russian airline company “Avianova”. From 2003 to 2006 she was a Consultant in Moscow office of the international company “”Boston Group”. In 2005-2006 Olga has been working in the company “Camfoprio Group” (Madrid, Spain) as Manager of International Business Development.

Olga graduated successfully from the faculty “Economy and management in the enterprises” in Bauman Moscow State Technical University, received a PhD in Economics, State University – Higher School of Economics (Moscow, Russia).

Olga also has a diploma of international business school INSEAD (Paris, France), the program “Finance for Managers”.


Paul Syrysko

Company: Media Audit Institute (Ukraine)

Position: Partner

Over 20 years of experience in international marketing communications, including CEO of Starcom Germany (P&G, Fiat, Philip Morris), Regional Director for Leo Burnett (15 East Europe markets), Head of Initiative Media Technologies London (TV planning & buying software, Internet development), Media Director at Initiative Media London (Unilever), founder of Lintas (now Lowe) in Poland (Unilever, J&J, Nestle, Peugeot, Heineken).

He began advertising career with Publigraphics London (Beecham, now gsk) and Lintas London (Unilever Export Middle East & Mediterranean, Toyota Central & South America). Has profound senior level international and multinational media experience.


Dmitri Lisitski

Company: UMH group

Position: Vice-president of internet business and new medi

Since August 2012 Dmitry joined UMH group as a Vice President of internet business and new media.

From June 2009 to August 2012 he worked at Group 1 +1 as Commercial Director. He was responsible for revenue of media resources of the Group.

Dmitri got master’s degree in applied mathematics at Taras Shevchenko National University of Kyiv and BA in Finance at the Institute of Management and Finance and London Business School.

He started his career as a media researcher, then as a media planner. Also he was engaged in new business in Publicis Groupe. In 2002-2004 he headed the media communications agency Starcom.

Professional experience of Dmitri is also linked to IT field. In 2009 Dmitri became president of association IT-Ukraine and has the status of mentor of incubator Growthup. He is a developer of innovative technology input on mobile devices Thickbuttons and founder of Startup Crash Test – an event where startups face reality.

As a part of Group 1+1 team, Dmitri was one of the developers of innovative for media market Internet application Redbutton which helps to calculate the budget and efficiency of advertising campaign.


Youri Hazanov

Company: Google/YouTube (France)

Position: Manager YouTube Russia & CIS

Youri manages the content strategy of YouTube in Russia, Ukraine and CIS countries.

He is responsible for negotiating complex content deals in the region, and bringing quality content from all verticals on the platform, including content from broadcasters, music labels but also sport organizations.

Prior to working for Google, Youri was in charge of Project Management at Digital Luxury Group.


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