Щорічна конференція «Телебачення як Бізнес» – це одноденна концентрація медіабізнесу в одному місці. Провідні телевізійні бренди та найкращі медіаспеціалісти в модерованому потоці дискусій говорять про актуальний контент, фінанси, менеджмент та новітні медіатехнології.

Speakers 2016 Роздрукувати Роздрукувати

Bohutski_newOlexandr Bohutskii

Position: Director-President of ICTV TV channel, a board member of EastOne investment and consulting company.

He was graduated from the Faculty of International Relations of the Lviv University with the PhD degree. In 1991, he began his career in journalism as the editor of the first independent Ukrainian radio station, Radio Nezalezhnist (Independence Radio). He worked in the press and on television. In 1994, he headed the press center of Tavriiski Ihry (Tavria Games) JSC, and was an unfailing host of the eponymous music festival. Since 2000, he has been a Director-President of ICTV channel. From November 2009 till March 2012, Olexandr Bohutskii worked as a Head of StarLightMedia Group. In March 2012, he took the position of EastOne board member, where he now implements management strategies of business assets in the business portfolio. Member of the Ukrainian Television Academy

Александр Ткаченко

Oleksandr Tkachenko

Company: 1+1 media

Position: CEO

Oleksandr Tkachenko has been holding the position of the CEO in 1+1 Media since August 2008. Oleksandr graduated from the Journalism Department at the Taras Shevchenko National University of Kyiv. He started his professional career in 1988 as an editor and a host of the program “Molodizhna Studiya “GART” (“Youth Studio “GART”) on UT-1 TV channel. Eventually, he became a correspondent of the international news agency Reuters. In 1993, he created the television company “Nova Mova” (“New Language”), which produced the analytical program “Pisliamova” (“Afterward”) with him himself as a host. “Pisliamova” premiered on UT-1 in autumn 1994, and started to air on 1+1 TV channel in two years. During this period, Oleksandr headed the news service TSN and became the Deputy CEO of 1+1 TV channel. In 1998, Oleksandr left 1+1, focusing on developing of “Nova Mova.” During the year, the company produced the author’s program “Faces of the World” by Oleksandr Tkachenko for Inter TV channel. Among the program’s guests were the Dalai Lama, Pinochet, Jean Chrétien, Jacques Chirac and others. In 1999, Oleksander Tkachenko was at the head of Novy channel, which became one of the three market leaders by the time of 2000. He hosted the debate between Viktor Yushchenko and Viktor Yanukovych in the time of the presidential elections in 2004. In 2008, he worked in Moscow as the Deputy CEO of the REN-TV channel. He produced the films “House with a Turret,” “Vysotsky. Thank God I’m Alive,” “At the River”. Also, he was the producer of a lot of popular TV series, including “Milkmaid from Hatsapetovka,” “Tomorrow Will Be Tomorrow,” “Hope as Evidence of Life”, “Polka-Dot Sky”, “Shoot, Now”, “Soothsayer”, and many others. For several years, he hosted the author’s TV program “Tkachenko.UA” on 1+1 TV channel.

Yevgen LyaschenkoYevgen Lyaschenko

Company: Media Group Ukraine

Position: Director

Yevgen Lyaschenko headed media holding Media Group Ukraine LLC in July 2014. Prior to that, he worked for two years as CFO Media Group Ukraine LLC. Yevgen Lyaschenko was appointed to the position of Financial Director of Media Group Ukraine in July 2012. Before joining the team of Media Group Ukraine LLC, Yevgen had been working in the financial and consulting industry for 16 years, 13 years of which at managerial positions. In 2011 to 2012 he held the position of Financial Director in Mining Machines Holding (SCM Group), in 2007 to 2011 – in London and Regional Properties Ukraine (international commercial real estate property management company), in 2005 to 2007 – Alaska Trade (fresh frozen fish and salmon caviar importer and distributor, warehousing property operator). At the position of Management Consultant Yevgen worked for TNK-BP Ukraine and Western NIS Enterprise Fund in 2003-2005. In 2002-2003 – Coca Cola Beverages Ukraine, where Yevgen held the position of Regional Director. In 2000 to 2002 Yevhen worked in Papastratos Ukraine Company at the position of Financial and Administrative Director. In 1998 to 1999 – Financial Director of Slobozhanska Budivelna Keramika (leader in the facing brick market), portfolio company of Western NIS Enterprise Fund (venture fund, USA). In 1997 to 1998 he worked in TACIS project of post-privatization support for industrial companies (consortium of Commerzbank, PWC and Irish Management Institute) at the position of Management Consultant. Yevgen graduated from the Economics Department (Economic Cybernetics) of V.N. Karazin Kharkiv National University.

Partyka-150x150Andrey Partyka

Company: StarLight Sales and StarLight Brand Content

Position: CEO

In television advertising from 2000. Andrey has two daughters. His main hobby outside of work is music.

 

 

varenica-rrd-0577 (1)Valeriy Varenytsia

Company: 1+1 media

Position: Commercial Director of Sales House “Pluses”
Valeriy Varenytsia has been working on the position of the Commercial Director at Sales House “Pluses” since October 2012. In 1992, he graduated from the Journalism Department at the National University of Kyiv. He started his career as the correspondent at “Delo” newspaper. Valeriy is rightfully considered one of the pioneers of Ukrainian advertising market. In 1993, he opened one of the first advertising agencies in Kiyv, “Renome-Kompleks.” Then, he worked for three years for American educational program dealt with the introduction of the ​​privatization concept to the public; there, he launched the “Hope Born by the Property” campaign. In 1995, on the basis of the educational program, the office of the Burson-Marstelle agency was opened in Ukraine, where Valeriy headed the Media Department. In 1996, he returned to his own business, and in 2001 opened the agency Maximiz under the license from the holding WPP.  In 2007, the agency became part of the Mindshare network headed by Valeriy till his departure for 1+1 Media.

 

FullSizeRenderJulia Kostetska 

Company: Media Group Ukraine

Position: head of the sales house “Media Partnership”

Having all in all a 10 year experience in marketing and sales Julia was commercial director for Vogue- Ukraine (UMH) for the three years 2012 – 2015; till 2012 year Julia Kostetska was employed by companies, such as Blitz-Inform, Atlantic Group Media Holding with her academic background being “Kyivsky Polytechnical Institute”, (master degree in electric engineering) and International University of Finance (majoring in “Management and Marketing”).

 

 

 

sfDmytro Dutchyn

Company: Inter-reklama

Position: Sales and strategic development director

In 1993, he graduated from Ukrainian physical-mathematical lyceum attached KNU of Taras Shevchenko. High education was received on faculty of cybernetic in Taras Shevchenko National University of Kyiv. From 1998 to 2003 he was managing director of AGB Ukraine, company engaged in television audience measurement in Ukraine (headquarter AGB Group was purchased by Nielsen, which has contract for TV measurement in Ukraine this days). From 2013 till now employed by Inter-reklama, the oldest sales house on the market, which since 1993 is selling advertising on Inter Media Group channels. Since 2005 till 2009 Inter-reklama was exclusive advertising seller for StarLightMedia channels.

 

 

Aleksej_Virko_Havas_MediaAlexey Virko

Company: Havas Media Ukraine

Position: Director

Expert in communication, strategic and media planning. Before he started working at Havas Media Ukraine, Alexey worked at such agencies as MindShare and Media Expert/Mediaege where he occupied leadership positions. His sphere of competence includes a lot of branches, from FMCG to car industry and telecom. Alexey’s portfolio consists of more than 50 big companies, among which are P&G, Coca-Cola, PepsiCo, Beiersdorf, Actavis, NAT/National Alcohol Traditions, BAT, Wrigley, Visa, Sony, LG, Hyundai-KIA, MTC, LVMH.

 

 

Таяновский Павел

Pavel Tayanovskyy

Company: Carat Communications Group, Dentsu Aegis Network Ukraine

Position: Strategic&Transformations Director

Pavel graduated from Moscow Institute of Physics and Technology, the Department of Radio Engineering and Cybernetics. He specialized in strategic planning, communications and media planning. From 1996 Pavel has been working as Strategic Planning Director in international advertising agencies (Universal McCann Kiev, McCann-Erickson Kiev, ADV Ukraine, TMA/Draft, AITI/Carat (till present))

 

KatrichTatiana Katrich

Сompany: AGAMA communications

Position: media services director

Tatiana Katrich – media services director of AGAMA communications, managing director of Media Direction|OMD, professional with over 14 years of experience in media planning, statistics and mathematical analysis, strategic planning, product development and business consulting. Thanks to the active position and the initiative of Tatiana advertising market of Ukraine has received a range of innovations in TV, outdoor advertising and digital.  Under her leadership, in 2010 the agency Media Direction | OMD created a separate direction of services – Brand Metrics and they were the first who demonstrate to the market the whole spectrum of econometric modeling.  In 2015 Media Direction|OMD presented to the advertising market VPlan – integrator of planning video campaigns on TV and on the Internet.

 

 

Andrushchenko А _1Andrew Andruschenko

Company: Initiative

Position: Managing Director

Andrew Andruschenko – Managing Director of media, marketing and digital Agency Initiative.
Work experience: in the media business – since 1998, ADV Group Ukraine – since 2003.
Andrey has worked with such clients: Audi, Austrian Airlines, Coca-Cola, Colgate, DANONE, Dirol-Cadbury, Fujitsu, Indesit Co, Kyivstar, L’Oreal, Mercedes, OTP Bank, Peugeot, Quick Step, Red Bull, Samsung, SUN InBev, Tchibo, Unilever, Varta and others.

 

 

Карпушина Юля_1Julia Karpushina

Company: Amplifi (Dentsu Aegis Network Ukraine group)

Position: СЕО

Education: Sevastopol National Technical University with specialty Robotics and algorithmization. Amplifi main direction: media buying and partnerships managing, programmatic buying development of in TV and digital, generation and implementation of content solutions in media. Experience: From media planner and strategist to the Carat director. Later Yuliia has united and led the buying direction in all the media of Dentsu Aegis Network Ukraine group as a Chief Buying Officer. From September 2016, Yuliia is a head of Amplifi, a new structure inside the Dentsu Aegis Network Ukraine. As a part of the DAN Academy, a training program within the holding, she conducts trainings on relationship building, negotiation strategies and tactics.

 

Матвеев ВиталийVitaliy Matveev

Company: Optimum Media OMD

Position: CEO

He has 20 years of experience in advertising and marketing. He graduated from Taras Shevchenko National University of Kyiv, specialty “foreign languages”, holds an MBA (Kellogg School of Management, Chicago, USA). He has founded Optimum Media OMD Ukraine from scratch and made the company an industry leader. Since 2012 Optimum Media OMD Ukraine has annually taken first place among media agencies. This success is the result of a deep understanding of clients’ business and effective investment.

 

 

Claire - cropped version (2) (2)

Claire Harris

Company: Nielsen

Position: Watch Commercial Leader, Emerging Markets

Claire has a wealth of experience in media research, having first joined Nielsen in Sydney in 1999 where she lead the team servicing the Metro TAM business for two years before moving to New Zealand where she was instrumental in winning the first joint industry TAM contract pitch. Claire was Managing Director of the NZ TAM business until 2012, when her role expanded to include the breath of Nielsen’s business in New Zealand – including Consumer Media Insights, AdIntel, TAM, radio, readership, online and a strong customised media solutions group. Claire relocated to Ireland in 2014, where she has been leading the Watch business for the last two years.

 

paholchukYaroslav PakholchukCompany: 1+1 mediaPosition: COO/CFO

Yaroslav Pakholchuk has been holding the position of the Chief Financial Officer at 1+1 Media since April 2010 and the Chief Operating Officer since January 2013. He is responsible for managing the financial flows of the Group and financial planning. He graduated with honors from the Kyiv University of Economics receiving the Bachelor’s Degree in Economic Cybernetics and the Master’s Degree in Information Management. In 2006, he obtained the specialty in “Mathematical Modeling in Economics” at the same university. Currently, he is finishing studies at the ACCA (Association of Chartered Certified Accountants). Yaroslav is professionally experienced in various fields: media entertainment, oil and gas, retail and consumer products, and metallurgical industry. He worked as the Consultant for promotion of ERP systems at the Centre of Computer Technologies “InfoPlus.” From 2005 till 2008, he was responsible for formation, transformation and auditing of financial statements. From July 2009, he worked at the Central European Media Enterprises Group, Studio 1+1, first as the Planning, Analysis and Business Development Manager and later as the Deputy CFO.

 

Олександр ДенисовOleksandr Denysov

Position: Director of television channels “Football 1”/“Football 2”, presenter of weekly talk show “Velykyi Football.”

Oleksandr graduated from Donetsk State Academy of Management. He joined the team of television channel “Ukraine” in 2001. Before that he was a presenter and editor at a radio station. In 2002, Oleksandr became the chief program editor at “Ukraine”, and since 2008 he has been the director of television channels “Football 1”/“Football 2.” During UEFA EURO 2012™, Oleksandr Denysov hosted talk show “Velykyi Football” on channel “Ukraine.” (the most popular TV project in Ukraine dedicated to EURO 2012, according to the ratings). In December 2011, Oleksandr Denysov received an honorary letter of commendation from the Cabinet of Ministers of Ukraine for substantial personal contribution in promotion of the physical culture and sports. In 2012, Oleksandr Denysov was awarded the title “Honored Journalist of Ukraine”. In 2012 and 2015, he received Teletriumph awards in category “Sports Program Presenter.” The Teletriumph judges also awarded program “Velykyi Football” on two occasions: in 2012 the program won in the category “Studio Design”, and in 2015 — “Best Sports Program.” Member of the Ukrainian Television Academy

 

Shkrobot

Viktor Shkrobot

Company: Film.UA Group

Position: Head of broadcasting and digital

Was born in 1982, July 29

Finished National university of Kyiv-Mohyla Academy in 2006. Specialization – sociology.

From 2006 till 2008 – worked in research department of Inter TV Channel

From 2008 till 2009 – worked in research department of 1+1 TV Channel

From 2009 till 2011 – head of research department of TBi TV Channel

From 2011 till 2013 – head of research department of TET TV Channel

From 2013 till 2015 – programming director of TET TV Channel

From 2015 till now – Head of broadcasting and digital of Film.UA Group.

 

andrіiAndriy Malchevskyi
Company: 1+1 Media
Position: Head of Broadcasting Network Distribution and Development Department

Andriy Malchevskyi has been holding the position of the Department’s Director since August 2014. Andriy has a considerable experience in developing and building broadcasting networks; he is an expert in the market’s specifics and nature and has a wide practice in project management and distribution of pay channels. He is a managing economist by profession. He graduated from the Kyiv Trade and Economic University. He started his professional television career in 2004 working for Novy Channel. In 2007, he participated in the start-up development and launch of MTV Ukraine channel. Later, he was at the head of the channel’s Development Department where he was responsible for increasing territory penetration and popularization. In 2008, Andriy joined Pershyi Avtomobilnyi (First Automobile) Channel that was on the stage of launching. He was in charge of improving the quality and increasing the technical coverage of the channel. In July 2009, he received an offer from Ukraina Media Group that just launched two football channels. For five years, he served as the Director of Broadcasting Network Distribution and Development Department where he was responsible for development of channels of advertising monetization and the Group’s entrance to the market of pay television.

 

Sh_05Alexey Shuldeshov

Company: Star Media

Position: General Producer for Star Media’s Television Segment

Born on December 19, 1977, in Leningrad (Russia). Operational background in the media: 20 years. 1998 – 2000: director for NiT, a Chişinău (Moldova) based television company. 2000 – 2003: creative director for Silver Rain Moldova radio. 2003 – 2005: Head of Production Department for Music Radio (Kiev, Ukraine). 2005 – 2007: director of On-air Promo Department for Inter TV channel (Ukraine). Since 2007 to the present: Head of Promo Department, Creative Producer of Internet Department and General Producer for Star Media’s Television Segment

 

 

14327380192683Olga Zakharova

Company: Media Group Ukraine

Position: Marketing Director of Marketing Directorate

Director for Strategic Marketing at ‘Media Group Ukraine’ since April 2011. 2009-2010: Director for Strategic Marketing at National Media Group CJSC (Moscow, Russia). 1996-2008: Creative Director, Head of Creative Projects Department at 1+1 TV Channel, ‘Studio 1+1’ Television and Radio Company LLC. 1998-2010: General Director and Chairman of the Board of ‘1+1 Video Design’ CJSC (brands of Ukrainian TV channels ‘Kino’, ТЕТ, ICTV, Russian TV channels ‘Channel 5’, REN, ZhiVi, STS, and American ‘TV Series World’).
Olga is an author of master classes in and publications on branding and creativity in printed and online mass media, winner of BDA/PROMAX international contests, a medalist at the New York Television Festival, and a recipient of numerous awards in television design and branding sphere, in particular, a six-times winner of the Teletriumph Prize (Ukraine). A member of the Academy of Russian Television and a permanent member of the jury of international BDA/PROMAX television design contest since 1998. Olga Zakharova represents ‘Media Group Ukraine’ assets at various international and national contests. Olga Zakharova is a graduate of the Faculty of Architecture at Kyiv State Institute of Arts.  Member of the Ukrainian Television Academy

Лена

Olena Martynova

Company: 1+1 Media

Position: Strategic Marketing Director

Olena Martynova has been holding the position of the Strategic Marketing Director at 1+1 Media since January 2014. Olena has 20 years of experience in the media business. She started her career as a reporter in television economic news, and then she held senior positions in media companies. Olena started her journalistic career in 1995 as a reporter at the independent production studio Dilovi Novyny (Business News) in Kharkiv. A year later she became a program editor, and then a co-owner. In 1999, she joined the corporate centre of the UMH Group in Kyiv where she was responsible for marketing and PR. Olena was in charge for development of new positioning and promotion of Telenedelya brand. She was also responsible for launch of a number of the Group’s magazines namely Fokus (Focus), Korrespondent (Correspondent), Forbes, Dengi (Money), as well as collections of books Persha Svitova Kolektsiya (First World Collection) and Velyki Khudozhnyky (Greatest Artists) for Komsomolska Pravda. During Olena’s work for UMH Group, the company improved its financial performance by becoming the most profitable media group in Ukraine and the country’s second by the volume of money turnover.

 

balabanOlga Balaban

Company: New Сhannel

Position: Director of the Promotional Department and Department of Public relations

Was born on March 10th, 1976 in Kiev. Received higher education at Kiev National University of Culture and Arts. Since 1997 up to 2000 worked as columnist in departments of  “Spectator “, “M- Club” and the department of culture in newspaper “Kiev statements”. In 2000 went across to work on LLC New channel, where held a position of the press secretary of marketing services. In 2005 worked as the Head of the Department of Public relations at the National broadcasting company of Ukraine. From 2005 to 2007 held positions as a Head of the Service for Information Communication and Head of the Department of Public Relations Service on public relations management on marketing of the TV channel ” Inter “. In 2007 returned on LLC New channel, where held a position as a Head of Public Relations Department. Since September 2012 Director of the Promotional Department and Department of Public relations.

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