Щорічна конференція «Телебачення як Бізнес» – це одноденна концентрація медіабізнесу в одному місці. Провідні телевізійні бренди та найкращі медіаспеціалісти в модерованому потоці дискусій говорять про актуальний контент, фінанси, менеджмент та новітні медіатехнології.

Agenda 2014 Роздрукувати Роздрукувати

      • 9:30-9:55 Registration
      • 9:55-12:00 Session 1
      • Welcome speech from the organisers
      • Information protection in media
        Yuriy Artemenko, Chairman of the National Television and Radio Broadcasting Council of Ukraine
      • TV and radio broadcasting: regulation in the near future
        Kateryna Kotenko, Executive Secretary of the National Television and Radio Broadcasting Council of Ukraine
      • Panel discussion: MEDIA LEADER’S SUMMIT
        moderator Aleksandr Bohutskiy, Director-President of ICTV Channel
        Volodymyr Kvashyn, Commercial Director of Media Group Ukraine
        Valeriy Varenytsia, Commercial Director of Pluses Sales House
        Andrey Partyka, CEO of Sales House StarLight Sales
      • 12:00-12:30 Coffee break
      • 12:30-14:30 Session 2
      • World TV advertising market: Trends and perspectives
        Yuliya Poliakova, Senior Communications Specialist for PwC Ukraine
      • New marketing of mature media
        Pavel Tayanovskyy, Strategic Planning & Innovations Director of Carat Communications Group, Dentsu Aegis Network Ukraine
      • TV advertising formats: Advertisers profile, who are in demand of it and when
        Yevgeniy Levchenko, Director of Maxus Sigma
      • TV audience and its influence on channel programming 
        Orest Biloskurskiy, Marketing Director of StarLightMedia Group
      • Panel Discussion:
        Monetization of television content in Internet
        moderator Irina Andrushchenko, Development Director of StarLightMedia Group
        Marina Kolesnikova, Head of Internet Advertising Sales, 1+1 Media
        Ivan Shestakov, Marketing Director of MEGOGO
        Enver Kikava, Director of Starcom Ukraine Media Agency
        Aleksey Kurakin, Director of Business Development, Media Group Ukraine
      • 14:30-15:00 Coffee break
      • 15:00-17:00 Session 3
      • Impact of the economic crisis on the media market
        Aleksey Virko, Managing Director of Havas Media, ADV Group Ukraine
      • Post-Soviet markets during the crisis
        Andrey Taranov, Partner of Kwendi+RMA Company
        Valeriy Mashtakov, Managing Partner of Media International Service
      • Panel discussion:
        Life of kids channels

        moderator Ilya Semenov, CEO of QTV Channel
        Irina Melnychuk, Marketing Director of PLUSPLUS TV Channel
      • Panel discussion:
        News programming on TV: modern challenges

        moderator Oksana Sokolova, Producer of Journalist Projects Department, ICTV Channel
        Vladimir Mzhelskiy, Editor-in-Chief of 5 Channel
        Dmitriy Belyanskiy, Director of Information Broadcasting Department, TV Channel Ukraine
        Tetiana Pushnova, General Producer of Ukraine Today TV Channel
        Roman Andreyko,  General Director of news TV Channel 24

* аgenda may be amended

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