Щорічна конференція «Телебачення як Бізнес» – це одноденна концентрація медіабізнесу в одному місці. Провідні телевізійні бренди та найкращі медіаспеціалісти в модерованому потоці дискусій говорять про актуальний контент, фінанси, менеджмент та новітні медіатехнології.

Agenda 2018 Роздрукувати Роздрукувати

9:30 – 10:00 Registration. Coffee
10:00 – 11:45 SESSION 1
   
  Opening. Welcome speech
10:00 – 10:10 Igor Koval, Director of Television Industry Committee
   
10:10 – 10:20 Valentyn Koval, the Member of the National Council of Television and Radio Broadcasting of Ukraine
 
10:20 – 10:40 “Implementing Nielsen’s Total Audience Strategy”
  Toni Petra, International Watch Leader, Nielsen
 
10:40 – 11:00 “TV market: main trends in 2018 and prospects for development in 2019″
  Igor Polosmak, TV Investment Director, razom communications
   
11:00 – 12:00 Panel discussion. Leaders of the advertising market of Ukrainian
   
Andrey Andrushenko, CEO IPG Mediabrands Ukraine, Razom Communications
Enver Kikava, CEO Publicis Groupe Ukraine
Yuliya Buchak, Managing Director of OMD Media Direction Ukraine
Julia Kostetska, Head of the sales house “Media Partnership”, Media Group Ukraine
Dariya Kabanova, CEO razom communication
Alexander Gorokhovsky, CEO Dentsu Aegis Network Ukraine
Sergii Smelianskiy, Sales Director of StarLight Sales
Dmytro Dutchyn, Sales and strategic development director of Sales House “Inter-reklama”
   
12:00 – 12:30 Coffee-break
   
12:30 – 14:20 SESSION 2
   
12:30 – 12:50 “From TV to TotalVideo”
  Renata Uhlarikova, Kantar Media, International Business Development Director (London, UK)
   
12:50 – 14:00 Media Leaders Summit
   
  Olexandr Bohutskii, Director-President of ICTV TV Channel
  Olga Panteleimonova, Director-General of “Star Media” company
  Viktor Pryhodko, Director-General of “Pro TV” company
  Roman Andreiko, Director-General of 24 TV Channel
   
14:00 – 15:00 Coffee-break
   
15:00 – 17:30 SESSION 3
   
15:00 – 16:00 Panel Discussion. HR
 
Viktor Yakovenko, Partner, Ward Howell Ukraine
Larisa Bruver, HR-director of 1+1 Media Group
Olena Dovganets, Director, Human Resources Management of Media Group Ukraine
Anna Kalenska, Director, Human Resources Management of StarLightMedia
   
16:00 – 17:00 Panel Discussion. Challenges for modern investigative journalism
   
Maksym Sukhenko, head of information and investigation programs group of the journalism projects department of 1+1 media
Anatoliy Shved, head of news technical support department, 1+1  media
Denis Bihus, the leader of Bihus.info project
Oksana Sokolova, Head of publicistic projects department, ICTV TV Channel

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