Щорічна конференція «Телебачення як Бізнес» – це одноденна концентрація медіабізнесу в одному місці. Провідні телевізійні бренди та найкращі медіаспеціалісти в модерованому потоці дискусій говорять про актуальний контент, фінанси, менеджмент та новітні медіатехнології.

Agenda 2019 Роздрукувати Роздрукувати

9:00 – 10:00 Registration
10:00 Opening
  Igor Koval
  Director of Television Industry Committee
   
10:00 – 10:20 Welcome speech of the Invited Guests
   
10:20 – 11:40 Panel discussion
  featuring Ukrainian media market leaders
  Olexandr Bohutskii, President of StarLightMedia, Director of News Division, a board member of EastOne investment and consulting company
  Evgeniy Bondarenko, Director of Media Group Ukraine
  Maksym Kryvytskyi, Head of Television Business 1+1 media, General Producer of 1+1 channel, Board member of 1+1 media
  Sergey Sozanovsky, founder FILM.UA Group
  TBA, Vice President of Star Media in Ukraine
11:40 – 12:00 The Nielsen Digital Consumer Survey
  Managing Director of Nielsen Ukraine’s Media Business
 
12:00 – 12:20 Cross-media single-source research:  new generation of audience measurement
  Emil Pawlowski, Chief Scientist Gemius
   
12:20 – 12:40 Digitized happiness
  Andrey Andruschenko, CEO IPG Mediabrands Ukraine, razom communications
   
12:40 – 13:00 TV spot: long v. short
  Andrei Rybkin, Media Shared Practices Director, Publicis Groupe Ukraine
   
13:00 – 14:00 Coffee-break
   
14:00 – 14:20 Satellite Encryption Project: Industry Readiness for “Day X” – 20.01.2020
  Yaroslav Pakholchuk, COO, Director of Pay TV, board member of 1+1 media
 
14:20 – 14:40 Trends of the TV market in 2019 and forecasts of its development in 2020
  Andriy Partyka, Director General, Ocean Media
   
14:40 – 15:50 Panel discussion
  featuring Ukrainian advertising agencies and sales houses leaders
Andriy Partyka, Director General, Ocean Media
Valeriy Varenytsia, Commercial Director of Sales House “Pluses”
Andrey Andruschenko, CEO IPG Mediabrands Ukraine, razom communications
Anton Zinchenko, CEO Evident Media
Yuliya Buchak, Managing Director OMD Media Direction Ukraine
Alexander Gorokhovsky, CEO Dentsu Aegis Network Ukraine
Andrei Rybkin, Media Shared Practices Director, Publicis Groupe Ukraine
Dmytro Dutchyn, Commercial Director Space Media
   
15:50 – 17:00 Panel discussion
  Media Groups & Platforms: Partners or Competitors
Yaroslav Pakholchuk, COO, Director of Pay TV 1+1 media, board member of 1+1 media
Fedor Grechaninov, Strategy and Business Development Director Media Group Ukraine
Yuliia Trybushna, CEO StarLight Digital and PayTV StarLightMedia
Anton Dziubenko, CEO Volia
Aleksandr Rezunov, CEO Sweet.tv company
Denis Melnikov, Head of New Products Development Department Kyivstar company
Sergey Sozanovsky, founder FILM.UA Group

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